Reed’s, Inc. Appoints Richard H. Hubli as Vice President of Operations
29 Setembro 2020 - 9:00AM
Reed’s, Inc. (NASDAQ: REED), maker of the nation’s leading
portfolio of handcrafted, all-natural beverages, announces the
appointment of Richard H. Hubli as Vice President of Operations,
effective immediately. Joining the company’s executive leadership,
Hubli brings nearly four decades of diversified experience in
supply chain and operations management to Reed’s, Inc.
As Vice President of Operations, Hubli will lead
the long-term strategy for Reed’s to establish an operational
infrastructure of systems, processes and personnel that support the
company’s rapid growth. Through his day-to-day leadership, Hubli
will strengthen the supply chain, enhance internal procedures and
ensure optimal production timelines. In partnership with the
company’s finance department, Hubli will also manage all aspects of
the company’s financial operations, as well as capital planning for
future business opportunities.
“We’re excited to welcome Rich, and are
confident that his proven success in end-to-end supply chain
management will advance our operational goals during this crucial
time of our company’s acceleration,” shared Norman E. Snyder, CEO
of Reed’s, Inc. “We’ve seen tremendous momentum this year, and
Rich’s track record of developing strategic operational practices
will be instrumental in expanding our supply chain and co-packer
network to meet the increased demand for our portfolio of
handcrafted beverages. He will round out the senior management team
and will continue to advance the processes implemented that have
contributed to supply chain improvements experienced by the company
this past year.”
“I was drawn to Reed’s, Inc. by their commitment
to innovation, and their unlimited growth potential,” said Hubli.
“With my extensive experience in supply chain management, it’s an
incredible time for me to join the team, and create an operational
infrastructure that propels the company forward as the leader in
the all-natural beverages category.”
Formerly the Senior Vice President of Operations
at Harvest Hill Beverage Company, Hubli has driven operational
excellence throughout his career for many consumer packaged goods
companies, including PepsiCo, Cadbury Schweppes, Fuze, High Ridge
Brands, Nestle, General Foods and Kozy Shack Enterprises. His
professional experience also includes founding Rockhouse Services,
LLC, a consultancy business focused on operations and supply chain
improvement.
For more information about Reed's, Inc., please
visit the Company's website at: http://www.drinkreeds.com or call
800-99-REEDS. Follow Reed's on Twitter, Instagram, and Facebook
(@drinkreeds).
About Reed's, Inc.Established
in 1989, Reed's is America's number 1 name in Ginger and America’s
best-selling Ginger Beer brand and innovator for decades. Virgil's
is America's best-selling independent, full line of natural craft
sodas. The Reed's ® portfolio is sold in over 35,000 retail doors
nationwide. Reed's core product line of Original, Extra and
Strongest Craft Ginger Beers, along with the Certified Ketogenic
Zero Sugar Extra Ginger Beer are unique due to the proprietary
process of using fresh ginger root combined with a Jamaican
inspired recipe of natural spices and fruit juices. The company
uses this same handcrafted approach in its award-winning Virgil's
TM line of great tasting, bold flavored craft sodas and Certified
Ketogenic Zero Sugar Varieties.
Safe Harbor
Statement Statements in this release that are not
historical are forward-looking statements made pursuant to the safe
harbor provisions of the Private Securities Litigation Reform Act
of 1995. Words such as “anticipate,” “believe,” “continue,”
“could,” “estimate,” “expect,” “intend,” “may,” “plan,” “predict,”
“project,” “should,” and “will” and variations of such words and
similar expressions are intended to identify such forward-looking
statements. These forward-looking statements are not guarantees of
future performance and involve risks, assumptions and
uncertainties, including, but not limited to, difficulty in
marketing products, maintaining and protecting brand recognition,
the need for capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, industry wide impact
of the COVID 19 epidemic, competition and other factors, any of
which could have an adverse effect on the business plans of Reed’s,
its reputation in the industry or its expected financial return
from operations and results of operations. In light of significant
risks and uncertainties inherent in forward-looking statements
included herein, the inclusion of such statements should not be
regarded as a representation by Reed’s that they will achieve such
forward-looking statements. These and other risks, assumptions and
uncertainties are described in Item 1A (Risk Factors) of our most
recent Annual Report on Form 10-K and in other documents that we
file or furnish with the Securities and Exchange Commission, which
you are encouraged to read. Should one or more of these risks or
uncertainties materialize, or should underlying assumptions prove
incorrect, actual results may vary materially from those indicated
or anticipated by such forward-looking statements. Accordingly, you
are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date they are made. We
expressly disclaim any current intention to update publicly any
forward-looking statement after the distribution of this release,
whether as a result of new information, future events, changes in
assumptions or otherwise.
Media Contact: 5W Public
Relations reeds@5wpr.com 212.999.5585
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