REED Reeds Inc

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

(c)(3) On September 26, 2020, the board of directors of Reed’s, Inc., a Delaware corporation (“Reed’s” or the “company”) appointed Richard H. Hubli, age 63, to the position of Vice President of Operations, effective September 28, 2020. Reed’s issued a press release on September 29, 2020 announcing this event.

Mr. Hubli has nearly four decades of diversified experience in supply chain and operations management. From January 2015 to the present, he owned and operated Rockhouse Services, LLC, a consultancy focused on operations & supply chain improvement. From July 2014 to January 2015, he served as SVP of Operations for Harvest Hill Beverage Company. Prior, from August 2012 to July 2014, he served as VP of Operations for High Ridge Brands with end-to-end operations accountability of a copacker based supply chain plus new product delivery & quality. From March 2009 to July 2012, he served as VP of Operations of Kozy Shack Enterprises. From March 2008 to March 2009, Mr. Hubli was the VP of Operations for Fuze Beverages leading, directing S&OP; managing all operations/supply chain activities while integrating the business unit into Coca-Cola. From 2000 to 2007, he served as a VP of Operations Strategy Development at Cadbury Schweppes Americas Beverages where he created the long-term operations strategy. From 1991 to 2000, Mr. Hubli worked for the North American division of Colgate Palmolive initially as Director of Technology and later as Director of Supply Chain Development. In these roles he ran new product delivery across all business categories and spearheaded supply chain re-engineering initiatives. At Nestle Foods, where he worked from 1987 to 1991, he held the positions of Manager Coffee/Tea Industrial Engineering and Marketing Manager for the Nescafe brand. Mr. Hubli began his five-year tenure with PepsiCo R&D in 1982 as Program Manager and subsequently became Manager, Concentrate Operations leading copack production of aseptic juices for the Slice brand. He began his career as Logistics Analyst for Maxwell House Coffee, then a division of General Foods, in 1980.

Mr. Hubli earned a BS in Industrial Engineering and an MBA, both in 1979 from the University of Rhode Island.

Mr. Hubli will receive a one-time signing bonus of $6,000 and an annual salary of $200,000 with a 30% bonus target. He is eligible to participate in benefit plans offered by Reed’s to its executive employees, including incentive compensation plans.

There are no arrangements or understandings between Mr. Hubli and any other person(s) pursuant to which he was selected as an officer of Reed’s. There are no family relationships between any director or executive officer of Reed’s and Mr. Hubli. Mr. Hubli has had no involvement in legal proceedings required to be disclosed under this Item 5.02.