Lavender Fabuloso®* scented
Hefty® trash bags rank among top three new products
pioneering the non-food industry
LAKE
FOREST, Ill., Nov. 28,
2023 /PRNewswire/ -- Reynolds Consumer Products, the
creator of Hefty® Ultra Strong™ trash bags, today
announced that Hefty® Ultra Strong™
Fabuloso®* Scented tall kitchen trash bags have
been recognized as one of the 2022 New Product Pacesetters™ of
2022. The 28th annual report, published by Circana, reveals the top
new product launches across the food, beverage and non-food
industries.
After surveying the top 100 brand launches across a variety of
sectors, Circana awarded Hefty® Ultra Strong™
Fabuloso® Scented tall kitchen trash bags a #3 ranking
in the category of non-food New Product Pacesetters. Hefty's
inclusion in the report is a testament to the product's ability to
reach and appeal to consumers, particularly through its infusion of
powerful scent that captures the character and performance of the
iconic all-purpose Fabuloso® cleaner.
Launched in 2021, Hefty® Ultra Strong™
Fabuloso® Scented tall kitchen trash
bags merge the clean and joyful lavender scent of
Fabuloso® with the 6-in-1 protection and flexible
strength synonymous with Hefty®. The bags, which come in
13 gallon tall kitchen bags and 30 gallon large capacity bags,
feature secure-fit closure and Arm & Hammer™** continuous odor
control. As noted by Circana, the total Hefty®
Fabuloso® portfolio has yielded $152 million in scanned sales***.
"Connecting with our consumer, leveraging two strong brands, and
focusing on shopper needs are core to everything we do at Reynolds
Consumer Products," said Sumita
Ghosh, Marketing Director, Hefty® Waste
Bags. "We're thrilled to be at the top of Circana's
Pacesetters list and to be recognized for elevating scent
experiences for consumers."
Hefty® is proud to offer a portfolio of strong,
dependable waste bags that keep garbage under control. With tall
kitchen trash bags, large black bags, contractor bags, and more in
various sizes and scents—including
Fabuloso®—Hefty® has a trash bag to suit
every need and keep homes everywhere clean. The brand has also
introduced Fabuloso® Lemon scented waste bags earlier
this year, continuing to leverage the brand. Whatever bag you turn
to, you won't have to worry about trash smells, rips, or tears
thanks to Hefty's strength and odor-control.
To learn more about Hefty® Ultra Strong™ trash
bags, visit Hefty.com. You can also follow us on Facebook, X
(formerly known as Twitter), Instagram and TikTok.
*Fabuloso® and
associated designs are trademarks of Colgate-Palmolive Company and
are used under license.
**The Arm & Hammer trademarks are owned by Church
& Dwight Co., Inc., and used by Reynolds Consumer Products LLC
under license.
***Based on a 52-week period ending Oct 22, 2023.
About Reynolds Consumer Products
Reynolds Consumer Products (Nasdaq: REYN) is a leading provider
of quality household essentials that have been trusted for
generations. Our Reynolds® and Hefty®
brand products help with preparation, cooking, cleanup and storage.
The Hefty® brand is known for strong, dependable waste
bags and tableware, available in the U.S. at mass merchants,
grocers, and other retail stores nationwide. For more information
on Hefty® brand products, visit Hefty.com. For more
information on the company, visit ReynoldsConsumerProducts.com
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SOURCE Hefty