RUE Rue21, Inc. (MM)

rue21, Inc., a leading specialty apparel retailer, today announced the highly anticipated launch of their online shopping site, rue21.com. The online shopping site brings the newest fashions at the lowest prices to teens and young adults across the country.

Now Open: Shop Online

rue21.com offers a wide assortment of apparel, accessories, and footwear for girls and guys at the same affordable prices as their in-store locations. "The launch of our new e-Commerce site marks a new chapter for our company and will be key to building our brand for the future," stated Bob Fisch, rue21's President and Chief Executive Officer. "We have experienced great success through the growth of our brick & mortar stores, and we look forward to building on that success by providing our customers with the same trendy merchandise at competitive prices right at their fingertips."

The launch of rue21's online shop will allow rue21 customers across the United States access to the affordable fashion they crave. "It's no secret that the business landscape is changing," states Mark Chrystal, Senior Vice President of e-Commerce, Planning, and Allocation. "This is just the first step for rue21 toward a complete omni-channel experience. We are building the foundation that is required to reposition rue21 in today's marketplace."

In honor of the launch rue21 is hosting a "Shop & Win" contest in which five lucky winners will receive a $50 gift card by talking about their favorite rue21 items on the internet. Using hashtag #shoprue21.com, fans can post pictures or comments on facebook, twitter, tumblr, instagram, pinterest, and google+. To keep in touch with "all that's rue" fans can follow the company for exclusive promotions and coupons, fashion tips, new arrivals, and behind the scenes access by signing up on rue21.com.

To browse the new website and for more information about rue21, please visit rue21.com.

A photo accompanying this release is available: http://www.globenewswire.com/newsroom/prs/?pkgid=22109

About rue21: rue21 is a leading specialty apparel retailer offering exclusive branded merchandise and the newest trends at a great value. rue21 currently operates 994 stores in 47 states.

The photo is also available via AP PhotoExpress.

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