SapientNitro Introduces Groundbreaking Architecture to Accelerate Digital Transformation for Clients
29 Abril 2015 - 2:59PM
Business Wire
Integrated Experience Architecture, Based on
Adobe Marketing Cloud, Incorporates Experience Management and
E-Commerce Capabilities to Rapidly Deliver Superior Web Platforms
at Lower Cost
SapientNitro® today announced that the company is launching a
sophisticated web platform architecture based on Adobe Marketing
Cloud that can accelerate digital transformation for its
clients.
Integrated Experience Architecture (IEA) is designed to help
companies deliver rich, immersive, digital experiences with
award-winning capabilities and functionality to enable always-on
customers to interact and transact regardless of device. IEA also
has been built to take head-on the challenging requirements of
large-scale transactional sites, such as those commonly found in
large digital commerce properties. In sum, IEA enables
organizations to take full advantage of Adobe Marketing Cloud, both
in terms of its current capabilities and its predicted evolution.
The architecture was designed by SapientNitro and will be available
for use across the Publicis.Sapient platform, including by
Razorfish Global and DigitasLBi.
“Our clients want to provide their customers with exceptional
digital experiences across all channels and at every touchpoint. To
accomplish this, many companies need to quickly and cost
effectively fuse together multiple existing and new technologies,”
said Ryan Scott, Vice President – Strategy and Platforms,
SapientNitro. “We created Integrated Experience Architecture to
jumpstart the process, enabling our clients to deliver immersive
interactions and seamless transactions at the intersection of
technology and story.”
Integrated Experience Architecture features a proprietary set of
tools and processes that enable SapientNitro and the agencies of
the Publicis.Sapient platform to help their clients integrate the
best features of web experience management principles and platforms
into their e-commerce and CRM platforms. The architecture was
designed specifically for use with Adobe Marketing Cloud solutions
and works across any environment or deployment model.
“SapientNitro has consistently demonstrated its commitment to
delivering the best Adobe capabilities to our joint clients.
Integrated Experience Architecture is groundbreaking and will
significantly accelerate the speed and efficiency with which
clients can create and deploy dynamic, relevant experiences across
channels and devices for their customers,” said Jim Sink, VP Global
Agency Partnerships, Adobe. “We expect our joint customers will get
even more value from Adobe Marketing Cloud through IEA.”
The new architecture was introduced today during Adobe Summit
EMEA, Adobe’s premier digital marketing event for Europe. The
Publicis.Sapient platform sponsored all of Adobe’s Summit events
for 2015, with SapientNitro as a Diamond Sponsor and both Razorfish
and DigitasLBi as Platinum Sponsors.
In addition to its Summit sponsorship, SapientNitro has
demonstrated its commitment to its partnership with Adobe by
developing deep expertise around Adobe Marketing Cloud and has been
certified as the first Global Specialized Partner for the latest
version of Adobe Experience Manager.
At the Summit, Ryan Scott will be delivering a presentation
entitled, “Defining a path to experience-led commerce: Leveraging
Adobe Marketing Cloud” where he will present many of the attributes
and benefits of IEA.
About SapientNitro
SapientNitro®, part of Publicis.Sapient, is a new breed of
agency redefining storytelling for an always-on world. We’re
changing the way our clients engage today’s connected consumers by
uniquely creating integrated, immersive stories across brand
communications, digital engagement, and omni-channel commerce. We
call it our Storyscaping® approach, where art and
imagination meet the power and scale of systems thinking.
SapientNitro’s unique combination of creative, brand and technology
expertise results in one global team collaborating across
disciplines, perspectives and continents to create game-changing
success for our Global 1000 clients, such as Chrysler, Citi, The
Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities
across The Americas, Europe and Asia-Pacific. For more information,
visit www.sapientnitro.com.
SapientNitro and Storyscaping are registered service marks of
Sapient Corporation.
About Publicis.Sapient
Publicis.Sapient, part of Publicis Groupe, is the world’s most
advanced and largest digitally-centered platform focused
exclusively on digital transformation and the dynamics of an
always-on world.
With more than 22,000 people around the world, Publicis.Sapient
combines global leaders in digital - SapientNitro, Razorfish Global
and DigitasLBi - with the deep industry expertise of Sapient
Consulting. The platform leverages unmatched capabilities in
marketing, omni-channel commerce and consulting, underpinned by
tremendous depth of technology expertise with significant presence
in India, to help clients advance their ways of working, given the
daunting new reality of a highly-connected operating
environment.
SapientNitroJill Posnick, +1
310-966-0214jposnick@sapient.com
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