"Dinner Made Easy" Program is Made Easier with Text Messaging Aimed at Families in Need
03 Maio 2013 - 1:23PM
SoundBite Communications, Inc. (Nasdaq:SDBT), a provider of
customer experience management solutions, announces its involvement
in the recently launched nutrition education texting program,
"Dinner Made Easy." Partnership for a Healthier America (PHA) and
Share Our Strength are leveraging SoundBite's text messaging
platform and mobile marketing expertise for this campaign.
The "Dinner Made Easy" program supports low-income Americans,
offering parents and families the valuable tools and information
they need to make healthier choices. The program sends text
messages to subscribers' mobile devices with cost-saving ideas and
tips to make healthy food choices, links to easy recipes, and other
information to help guide their food shopping experiences.
Subscribers will receive incentives to join the program such as
coupons for healthy vegetable products and a sweepstakes for
prizes.
"The opportunity to interact with and assist American families
in making healthy choices is important to us," said Partnership for
a Healthier America Chief Marketing Officer Drew Nannis. "We are
passionate about making the healthy choice the easy choice and
leveraging text messaging - and SoundBite's expertise - to reach
target audiences is helping us do just that. Ending the childhood
obesity epidemic will not happen with a single solution, but with
multiple strategies working in concert - including mobile
strategies."
The program leverages SoundBite's mobile marketing platform to
manage subscriber opt-ins and deliver text messages for helpful
reminders, recipes and tips, as well as facilitate SMS-based polls
and survey questions. According to data from the Pew Research
Center, text messages are a promising avenue for connecting with
low-income families as households making less than $30,000 send and
receive an average of about 60 texts a day. That amount is double
the number of texts sent and received per day for households
earning more than $75,000. This important insight into one of
the preferred channels for low-income families makes text messaging
a natural communications vehicle for this program and enables more
engaging communications with families seeking healthier
choices.
"SoundBite Communications is delighted to have a role in this
important educational program working with Partnership for a
Healthier America," said Mark Friedman, Executive Vice President
and General Manager Mobile Services of SoundBite
Communications. "Text messaging is the channel of choice for
so many marketing and customer care communications. 'Dinner
Made Easy' is a unique and innovative program that leverages our
mobile capabilities to assure messages reach the broadest audiences
– offering an optimal channel to connect with low-income
families."
The initial pilot program, which kicked off April 22, 2013, will
run through the fall of 2013.
About the Partnership for a Healthier America
The Partnership for a Healthier America (PHA) is devoted to
working with the private sector to ensure the health of our
nation's youth by solving the childhood obesity crisis. In 2010,
PHA was created in conjunction with – but independent from – First
Lady Michelle Obama's Let's Move! effort. PHA is a nonpartisan
nonprofit organization that is led by some of the nation's most
respected health and childhood obesity experts. PHA brings together
public, private and nonprofit leaders to broker meaningful
commitments and develop strategies to end childhood obesity. Most
important, PHA ensures that commitments made are commitments kept
by working with unbiased third parties to monitor and publicly
report on the progress our partners are making. For more
information about PHA, please visit www.aHealthierAmerica.org and
follow PHA on Twitter @PHAnews.
About Share Our Strength's Cooking Matters
As part of the national No Kid Hungry campaign working to end
childhood hunger in America, Cooking Matters empowers low-income
families to stretch their food budgets so their children get
healthy meals at home. In hands-on cooking courses and interactive
grocery store tours, participants learn to shop smarter, use
nutrition information to make healthier choices, and cook
delicious, affordable meals. Cooking Matters equips families with
the skills they need to stretch their food dollars and maximize the
benefits they receive through public nutrition programs like SNAP
(food stamps) and WIC (Women, Infants and Children). The ConAgra
Foods® Foundation and Walmart are national sponsors of Cooking
Matters. For more, visit CookingMatters.org
About SoundBite Communications
SoundBite Communications is a customer experience management
company with deep expertise in delivering cloud-based mobile
marketing, proactive customer care, and collections/payments
solutions. More than 450 global end-clients, including nearly
50 Fortune 500 companies, leverage SoundBite's proactive
multi-channel communications and preference management platforms to
power 2.5 billion personalized and compliant customer interactions
annually across the full consumer lifecycle. Visit
SoundBite.com and follow us on Twitter @SoundBiteComm for more
information.
CONTACT: Company Contact
Lynn Ricci
SoundBite Communications
+1 781 897 2696
lricci@soundbite.com
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