DENVER, Sept. 20, 2012 /PRNewswire/
-- Udi's Gluten Free Foods is launching five new
items today at Natural Products Expo East in Baltimore, demonstrating the brand's continued
leadership and innovation in delicious gluten-free
products.
Natural Products Expo East is the premier natural, organic and
healthy lifestyle tradeshow, creating an ideal venue to showcase
Udi's expanding line of gluten-free foods, including:
- Plain tortillas (available in 6" and 9" varieties),
$6.29 - $7.29 – Soft tortillas were
the top-requested item by Udi's fans, so the company created a
soft, flour-style tortilla unlike the dryer corn or existing
gluten-free options on the market.
- Everything Inside Bagel, $6.49 – In addition to classic poppy seeds,
onion, salt and garlic, these bagels have nutritious millet and
flax seeds, all baked inside for more flavor and less
mess.
- Harvest Crunch Muffins, $6.99 – With healthy whole grains like
quinoa, the Harvest Crunch Muffin is a nutritious breakfast option.
The combination of cranberry, sweet potato and pepitas also make
this muffin a unique fall-flavored treat. Just one serving contains
25 percent of the recommended daily value of Vitamin A.
- Mighty Bagel, $6.49
– Hearty yet light and doughy, the Mighty Bagel combines
power-packed favorites like cranberry, quinoa, sunflower seeds and
pepitas. It is a delicious gluten-free alternative to similar
choices at the bakery or bagel shop.
- Double Vanilla Muffins, $6.99 – Sweet, creamy vanilla infuses
these muffins and the moist, fluffy texture means it can double as
a cupcake. Udi's fans were using the brand's Double Chocolate
muffin as a cupcake base, so the Udi's team created a similar
vanilla option.
"Sharing our new product line at Expo East means Udi's will
bring even more delicious options to the gluten-free community,"
said Denise Sirovatka, vice
president of marketing. "Any time Udi's creates something
new, it's in response to the needs and requests of our fans. We
love bringing their ideas to life for a more enjoyable, fulfilling
eating experience."
The growing selection of products from Udi's points to continued
growth and demand for gluten-free. Between 2004 and 2010, the
gluten-free category in the U.S. grew by 28 percent, and
projections indicate an estimated 16 percent increase from
2010-2015, making the gluten-free category a 5.5 billion-dollar industry.[1]
Udi's has long been a category leader, introducing the first
line of gluten-free hamburger and hot dog buns, creating
nutritionally enhanced breads with chia and flax seeds, and
providing gluten-free options in Major League baseball venues like
Coors Field and Yankee Stadium.
Udi's model is built on strong communication with the gluten-free
community and a commitment to creating foods that have the taste
and texture of conventional gluten-filled products.
The new products debuting at Expo East will be available in
stores beginning November 2012. Udi's
Gluten Free Foods are available at national grocery stores and
retailers and can be purchased online at
www.udisglutenfree.com. All of Udi's baked goods are made in
a 100 percent dedicated, certified gluten-free bakery located in
Denver to eliminate and prevent
the risk of cross-contamination.
About Udi's Healthy Foods, LLC
Udi's Healthy Foods LLC (Udi's) is a leader in the fast growing
market for gluten-free foods in North America. Udi's markets
a diversified and growing range of gluten-free products under the
well recognized Udi's Gluten Free Foods brand in the retail market,
and since mid-2011, food service channels. Udi's Gluten Free
Foods is a leading brand in gluten-free bread and bakery
products. In addition, Udi's markets other gluten-free
products in the frozen pizza and granola categories.
About Smart Balance, Inc.
Smart Balance, Inc. (NasdaqGM: SMBL) is committed to providing
superior tasting, solution-driven products in every category it
enters. The company's health and wellness platform consists
of brands that target specific consumer needs: Glutino and
Udi's for gluten-free diets; Earth Balance for plant-based diets;
Smart Balance for heart healthier diets; and Bestlife for weight
management. For more information about Smart Balance, Inc.,
please visit www.smartbalance.com.
[1] Packaged Facts Gluten Free Foods and Beverages in the US,
third Edition (February 2011)
SOURCE Udi's Gluten Free Foods