SMSC Launches Low Power Automotive MII/RMII Ethernet Transceiver
31 Maio 2012 - 10:00AM
Business Wire
SMSC (NASDAQ: SMSC), a leading semiconductor company enabling
content-rich connectivity systems, today launched the low-power
TrueAuto™ LAN88730 MII/RMII 10/100 automotive Ethernet transceiver.
This device is designed specifically to meet the high reliability
requirements of automotive applications, such as on-board
diagnostics or fast software download interfaces for central
gateway and telematics modules, navigation systems, radio head
units and connectivity devices. The LAN88730 Ethernet transceiver
delivers increased access speed for diagnostics and software
downloads when compared with the more traditional interfaces used
by the car makers so far. When used within today's complex vehicle
electrical systems, the LAN88730 transceiver can help to diagnose
issues faster and to lower software maintenance time so repairs are
completed more efficiently and at a lower cost.
The TrueAuto quality LAN88730 transceiver has been specifically
designed, fabricated, tested, characterized and qualified for the
high reliability requirements of the car. The device provides a
simple, digital interface via MII (IEEE 802.3u) to a standard MAC
layer integrated in an embedded microcontroller. Built into an
embedded device within the car, the chip can function as a network
branch to the outside world, connecting the car to a personal
computer, diagnostic tool or a complex Ethernet network in the
repair shop.
“When using today’s traditional diagnostics interfaces,
transferring data between the diagnostics bay and the car can be
time consuming,” said Dr. Christian Thiel, Senior Vice President
and General Manager of SMSC’s Automotive Products Group. “SMSC’s
new Ethernet transceiver delivers high data speed with our TrueAuto
quality, offering the reliability grade that our automotive
customers expect.”
Ethernet is a widely used networking technology in the repair
shop IT infrastructure. Its broad proliferation, high-bandwidth and
optimized communication for bursts or packets of information make
it an excellent connectivity solution for the automobile. It can
connect the external Ethernet-based infrastructure of the repair
shop to a vehicle in a repair bay to then move large amounts of
diagnostic information and software data seamlessly between the
two.
The LAN88730 is available now.
About SMSC’s TrueAuto Products
TrueAuto device robustness begins with designing SMSC's
reliability techniques within the silicon IC itself. The IC is
fully-characterized over many operating parameters to ensure
quality under a variety of conditions. SMSC's TrueAuto approach
meets or exceeds automotive reliability standards as well as
customer-specific requirements and goes far beyond the stress tests
prescribed by the AEC-Q100 specifications. Extensive technologies
and processes, such as enhanced monitors, are used in the
fabrication of TrueAuto products in order to continuously drive
improvements in accordance with SMSC's zero Defects per Million
(DPM) goals.
About SMSC’s Automotive Product Line
SMSC’s automotive group is a supplier of TrueAuto™ infotainment
and information semiconductor solutions to major auto-brands,
including Audi, BMW, Hyundai, Jaguar, Land Rover, Mercedes-Benz,
Porsche, Toyota, Volkswagen and Volvo. SMSC is a founding member of
the MOST Cooperation, a cooperative of automakers, automotive
systems architects and manufacturers and key components suppliers
working to extend and refine the MOST® standard for the evolving
requirements of automotive multimedia networking. Additional
information is available at www.smsc.com.
About SMSC
SMSC is a leading developer of Smart Mixed-Signal Connectivity™
solutions. SMSC employs a unique systems level approach that
incorporates a broad set of technologies and intellectual property
to deliver differentiating products to its customers. The company
is focused on delivering connectivity solutions that enable the
proliferation of data in automobiles, consumer devices, PCs and
other applications. SMSC’s feature-rich products drive a number of
industry standards and include USB, MOST® automotive networking,
Kleer® and JukeBlox® wireless audio, embedded system control and
analog solutions, including thermal management and RightTouch®
capacitive sensing. SMSC is headquartered in New York and has
offices and research facilities in North America, Asia, Europe and
India. Additional information is available at www.smsc.com.
Forward Looking Statements
Except for historical information contained herein, the matters
discussed in this announcement are forward-looking statements about
expected future events and financial and operating results that
involve risks and uncertainties. These uncertainties may cause our
actual future results to be materially different from those
discussed in forward-looking statements. Our risks and
uncertainties include the timely development and market acceptance
of new products; the impact of competitive products and pricing;
our ability to procure capacity from our suppliers and the timely
performance of their obligations, commodity prices, interest rates
and foreign exchange, potential investment losses as a result of
liquidity conditions, the effects of changing economic and
political conditions in the market domestically and internationally
and on our customers; our ability to realize the expected benefits
of acquisitions; our relationships with and dependence on customers
and growth rates in the personal computer, consumer electronics and
embedded and automotive markets and within our sales channel;
changes in customer order patterns, including order cancellations
or reduced bookings; the effects of tariff, import and currency
regulation; potential or actual litigation; and excess or obsolete
inventory and variations in inventory valuation, among others. In
addition, SMSC competes in the semiconductor industry, which has
historically been characterized by intense competition, rapid
technological change, cyclical market patterns, price erosion and
periods of mismatched supply and demand.
Our forward looking statements are qualified in their entirety
by the inherent risks and uncertainties surrounding future
expectations and may not reflect the potential impact of any future
acquisitions, mergers or divestitures. All forward-looking
statements speak only as of the date hereof and are based upon the
information available to SMSC at this time. Such statements are
subject to change, and the Company does not undertake to update
such statements, except to the extent required under applicable law
and regulation. These and other risks and uncertainties, including
potential liability resulting from pending or future litigation,
are detailed from time to time in the Company's reports filed with
the SEC. Investors are advised to read the Company's Annual Report
on Form 10-K and quarterly reports on Form 10-Q filed with the
Securities and Exchange Commission, particularly those sections
entitled “Other Factors That May Affect Future Operating Results”
or “Risk Factors” for a more complete discussion of these and other
risks and uncertainties.
SMSC, MOST, Kleer, JukeBlox and RightTouch are registered
trademarks and TrueAuto and Smart Mixed-Signal Connectivity are
trademarks of Standard Microsystems Corporation.
Standard Microsystems Corp. (MM) (NASDAQ:SMSC)
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