Sonic Foundry’s Vidable™ Announces Plans for New Offering of Events-Focused AI Solutions
15 Junho 2023 - 9:20AM
Business Wire
Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted leader in video
capture, management and streaming solutions, today announced that
its Vidable™ business, which offers AI-powered analytics and
transformation solutions for video, will partner with its Video
Solutions business to develop an offering focused on supporting the
events market. The announcement dovetails with Vidable GM Mike
Snavely’s appearance yesterday at Meeting Planners International’s
annual World Education Congress (MPI WEC23), which included leading
a session titled “Leveraging the Power of AI: How Artificial
Intelligence is Disrupting the Events Industry”.
Sonic Foundry CEO Joe Mozden, Jr. commented, “The partnership
that our Video Solutions business recently established with CTI
Meeting Technology has given us a deeper window into the growing
need for events-specific AI solutions. This represents a massive
go-to-market opportunity for our Vidable business, particularly
given the immediate access to prospective customers that our Video
Solutions team can facilitate. Over the next several months, our
Vidable and Video Solutions businesses will pursue this market
opportunity as a joint initiative, one of many examples of how our
team is capitalizing on the opportunities inherent in Sonic
Foundry’s new ‘family of brands’ corporate structure.”
Snavely elaborated, “The discussions around AI at MPI WEC23 were
very productive, and further validated our belief in the value of
the market opportunity for events-oriented video AI. Accordingly,
the next phase of Vidable’s go-to-market strategy will involve
partnering with Video Solutions customers to mine video captured at
live conferences for insights that help sponsors understand
attendee sentiment and help conference promoters better serve the
needs of their attendees. Ultimately, we believe this is a model
for helping organizations to substantiate the ROI of event
sponsorship with far more definition than was previously
possible.”
As of June 2023, Vidable has initiated and sold transactions
representing over a million hours of AI transformations for
enterprise video. It has also begun expanding its business outside
the U.S. with the establishment of a GDPR-compliant instance of
Vidable in the E.U.
More information on Vidable is available here.
About Sonic Foundry
Founded in 1991 and headquartered in Madison, Wis., Sonic
Foundry (NASDAQ: SOFO) is dedicated to transforming how the world
works and learns through innovative and scalable technology
solutions. We help customers maximize the value of their video
initiatives and infrastructure while leveraging our expertise and
global footprint to help unlock a smarter, more connected world for
learners, workers, and entrepreneurs everywhere. Sonic Foundry’s
family of brands includes Mediasite®, Video Solutions, Vidable™ and
Global Learning Exchange™, which are trusted by thousands of
educational institutions, corporations, and health care
organizations in dozens of countries around the world. For more
information on how Sonic Foundry’s solutions can empower you and
your organization to seize today’s opportunities as well as those
of the future, visit www.sonicfoundry.com.
About Vidable™
Vidable™ is building a collection of AI-powered video analytics
and transformation tools designed to operate at enterprise scale.
In today’s environment, video is everywhere – and with so much
content being created and shared, the traditional tools for
managing video cannot keep up. Vidable is assembling the most
cutting-edge, functional AI video capabilities to solve enterprise
video’s existing and future challenges. To learn more about how
Vidable can enable you to harness the transformative power of video
AI, visit www.vidable.ai.
© 2023 Sonic Foundry, Inc. Product and service names mentioned
herein are the trademarks of Sonic Foundry, Inc., or their
respective owners.
Forward Looking Statements
This news release contains forward-looking statements about the
products and services of Sonic Foundry within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Forward-looking statements include
statements about our products and services, our customer base,
strategic investments, new partnerships, our future operating
results, and any statements we make about the company’s future.
These types of statements address matters that are subject to many
risks and uncertainties. Actual results could differ materially
from the forward-looking guidance we provide. Any forward-looking
statements should be considered in context of the risk factors
disclosed in our periodic forms 10Q, 10K and other filings with the
SEC. These filings can be accessed on-line at www.sec.gov and other
websites or can be obtained from the company’s investor relations
department. All of the information and disclosures we make in this
news release regarding our business, including any forward-looking
guidance, are as of the date given and we assume no obligation to
update or change this information, regardless of subsequent
events.
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version on businesswire.com: https://www.businesswire.com/news/home/20230615256092/en/
Eamon Doyle Sonic Foundry 608-310-5891
media@sonicfoundry.com
Sonic Foundry (NASDAQ:SOFO)
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