Industry-leading leaders will drive growth for
the agency's biggest market.
NEW
YORK, March 11, 2024 /PRNewswire/ --
Assembly announced today the elevations of Nicole Jennings to Managing Director,
Bridget Lynn, Kevin Tarpey, Megan
Warfield to Managing Partner, and Toni Box to EVP Brand Experience in North America. Each leader boasts a wealth of
cross-industry experience, and these appointments demonstrate
Assembly's commitment to excellence and tailor-made service, aiming
to provide effective omnichannel media solutions that deliver
business impact and innovation for clients. Jennings will report to
North America CEO Valerie Davis,
Lynn, Tarpey, and Warfield will report to NA Chief Client Officer
Kendra Mazey, and Box will report to
Jennings.
With the elevations comes a new operational
structure— "Assemblies" delineated by geography and industry
sector.
With the elevations comes a new operational structure—enabling
the agency to quite literally live its name with teams formed into
"Assemblies" delineated by geography and industry sector. The
Assemblies also provide more rigor, focus, and growth opportunities
for employees, resulting in teams that not only do the best work of
their careers, but also the best work for the agency's
clients.
- Bridget Lynn, previously
SVP and Strategic Leader, assumes the role of EVP, Managing Partner
of Assembly Midwest, overseeing operations in Detroit and Minneapolis. Lynn's focus will be on
brick-and-mortar clients, as well as the CPG and Home
sectors.
- Kevin Tarpey, formerly SVP,
Integrated Communications Group Director, has been promoted to EVP,
Managing Partner of Assembly West. Based in Los Angeles, Tarpey will lead efforts to serve
Health and wellness clients, franchises, and co-ops.
- Megan Warfield, who joined
Assembly in 2023 as EVP of Client Excellence, now serves as EVP,
Managing Partner of Assembly East. Based in New York, Warfield will lead teams across
New York, Baltimore, and Toronto, specializing in Finance, Luxury,
Fashion, and Beauty clients.
- Toni Box has been promoted
from Senior Vice President of Social Media to EVP, Brand
Experience. In her new role, Box will orchestrate full-funnel,
cross-channel campaign strategies and integrated activations,
delivering clients comprehensive, omnichannel media
solutions.
- Nicole Jennings, previously
EVP, Experience & Activation, has been appointed Managing
Director. Jennings brings a wealth of strategic insight and a
visionary approach to her new role. With over two decades of
transformative client leadership at Assembly (formerly ForwardPMX),
Jennings is well-positioned to unlock operational excellence in the
North American market as well as partner with our Growth team to
bring our solutions to potential clients.
Jennings will collaborate closely with Assembly North America
CEO Valerie Davis and the agency's
executive management team to set strategic priorities, drive
innovation, and ensure Assembly remains at the forefront of the
industry.
Assembly North America CEO Valerie
Davis says, "Assembly is experiencing tremendous growth in
the North American market, and we're excited to make these
intentional changes in our org design and executive team to meet
our clients where they need us. With these exceptional leaders at
the helm, we will unlock unlimited potential for our clients and
continue to build Assembly's reputation as a modern agency partner
for brands on a journey of transformation."
All appointments are effective immediately.
ABOUT ASSEMBLY
Assembly is the modern global
omnichannel media agency, bringing data, talent, and technology
together to find the change that fuels growth for the best brands
on the planet. Our approach connects big, bold brand stories with
integrated, global media capabilities that deliver performance and
drive large-scale business growth. Our work is powered by our
proprietary, in-house technology solution, STAGE, and led by our
global talent base of over 1,900 people around the world. We're
purpose-driven at our core and pioneers in social and environmental
impact in the agency world. Assembly is a proud member of Stagwell,
the challenger network built to transform marketing. For more
information, visit assemblyglobal.com.
Press Contact:
Jess Santini, VP, Global
Marketing
jess.santini@assemblyglobal.com
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SOURCE Stagwell Inc.