IMMIGRATION REMAINS VOTERS' TOP CONCERN FOR THIRD
CONSECUTIVE MONTH
TIKTOK BAN IS A BATTLE OF GENERATIONS, NOT
PARTY
NEW
YORK and CAMBRIDGE,
Mass., March 25, 2024 /PRNewswire/
-- Stagwell (NASDAQ: STGW) today released the results of the
March Harvard CAPS / Harris poll, a monthly collaboration between
the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.
"The sizable number of independent voters
who are still undecided will determine this election."
President Joe Biden's overall
approval rating remained at 45%, while 55% of voters say they
approve of Donald Trump's job as
president. Immigration and inflation remained voters' top two
concerns for the third month in a row. The poll also covers public
opinion on the potential TikTok ban and the Israel-Hamas war.
Download key results here.
"When people ask themselves the Reagan question, are you better
off than you were four years ago, the answer increasingly is no,"
said Mark Penn, Co-Director of the
Harvard CAPS / Harris poll and Stagwell Chairman and CEO. "The
sizable number of independent voters who are still undecided will
determine this election, and they continue to be personally
concerned about the border crisis and their grocery store
prices."
VOTERS SPLIT ON BIDEN'S STATE OF THE UNION BUT RACE NARROWS
SLIGHTLY
- 52% of voters have an unfavorable opinion of Biden's State of
the Union address.
- 54% of voters, including 70% of non-watchers, think Biden did
not address the issues that they and their families are concerned
about in the speech.
- 53% believe Biden delivered the speech effectively.
- Trump is leading Biden by 2 points in the general head-to-head,
down from 6 points last month. 20% of Independents say they are
unsure.
VOTERS ARE FINE WITH "ILLEGAL" AND "UNDOCUMENTED" TERMS AS
IMMIGRATION REMAINS TOP CONCERN
- 73% of voters believe it is appropriate to refer to those who
enter the U.S. without permission as "illegal immigrants"; 68%
believe it is appropriate to refer to them as "undocumented
immigrants."
- 63% of voters have heard of the story of murdered Georgia nursing student Laken Riley and 70% believe the case shows that
the U.S. needs stricter immigration policies.
TIKTOK BAN IS DIVIDED BY GENERATION, NOT PARTY
- 64% of voters believe the risks posed by TikTok to Americans'
personal security and the country's national security outweigh the
benefits of using TikTok for American brands and content creators
(ages 18-24: 49%; ages 65+: 85%).
- 65% of voters support the bill that would ban TikTok in the
U.S. if ByteDance does not sell it to a U.S. government-approved
buyer (ages 18-24: 43%; ages 65+: 84%).
- Voters are most concerned about potential election interference
from Russia (74%), China (73%), Iran (60%), Hamas (56%) and tech companies
(51%).
ISRAEL SUPPORT REMAINS
STRONG WITH SCHUMER CRITICIZED FOR CALL TO REMOVE NETANYAHU
- Israel continues to receive
high support, 79%, against Hamas.
- 52% of voters say it was inappropriate for Senator Chuck Schumer to call for new elections in
Israel to remove Benjamin
Netanyahu; but 54% believe this criticism of Israel was fair.
- Netanyahu has a higher net favorable rating in the U.S. (+2
points) than Schumer (-10 points).
The March Harvard CAPS / Harris poll survey was conducted online
within the United States on
March 20-21, 2024, among 2,111
registered voters by The Harris Poll and HarrisX. Follow the
Harvard CAPS Harris Poll podcast at
https://www.markpennpolls.com/ or on iHeart Radio, Apple
Podcasts, Spotify, and other podcast platforms.
About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm
that strives to reveal the authentic values of modern society to
inspire leaders to create a better tomorrow. It works with clients
in three primary areas: building twenty-first-century corporate
reputation, crafting brand strategy and performance tracking, and
earning organic media through public relations research. One of the
longest-running surveys in the U.S., The Harris Poll has tracked
public opinion, motivations, and social sentiment since 1963, and
is now part of Stagwell, the challenger holding company built to
transform marketing.
HarrisX is a technology-driven market research and data
analytics company that conducts multi-method research in the U.S.
and over 40 countries around the world on behalf of Fortune 100
companies, public policy institutions, global leaders, NGOs and
philanthropic organizations. HarrisX was the most accurate pollster
of the 2020 U.S. presidential election.
About the Harvard Center for American Political
Studies
The Center for American Political Studies (CAPS) is committed to
and fosters the interdisciplinary study of U.S.
politics. Governed by a group of political scientists,
sociologists, historians, and economists within the Faculty of Arts
and Sciences at Harvard University,
CAPS drives discussion, research, public outreach, and pedagogy
about all aspects of U.S. politics. CAPS encourages cutting-edge
research using a variety of methodologies, including historical
analysis, social surveys, and formal mathematical modeling, and it
often cooperates with other Harvard
centers to support research training and encourage cross-national
research about the United States
in comparative and global contexts. More information at
https://caps.gov.harvard.edu/.
Media Contact
Sarah
Arvizo
pr@stagwellglobal.com
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SOURCE Stagwell Inc.