Stagwell's (STGW) ARound platform is
designed to be easily activated by any team or brand, offering a
scalable, commercial-grade AR solution that integrates seamlessly
into live broadcasts and mobile experiences.
LOS
ANGELES, Oct. 28, 2024 /PRNewswire/ -- ARound, the
pioneering shared augmented reality (AR) platform, part of Stagwell
(NASDAQ: STGW), and the Los Angeles Rams have teamed up with
Princess Cruises and Uber Eats to revolutionize how AR is
integrated into live sports broadcasts and in-stadium
experiences.
ARound and the Rams debuted this technology last month during
the Rams home opener at SoFi Stadium. ARound's automatic camera
integration allows AR effects to be broadcast on the Infinity
Screen, blending live game moments with dynamic AR content.
Complementing the broadcast, ARound's mobile browser-based platform
allows fans to localize AR interactions, marking a new era for
sports entertainment that gives fans a more immersive way to engage
all game long.
"We're transforming how AR enhances live sports broadcasts
nationwide," said Josh Beatty,
Founder and CEO of ARound. "Whether fans engage on the Infinity
Screen or through their phones, we're creating a fully synchronized
AR experience that amplifies fan engagement like never before."
This breakthrough technology is a first in the NFL, allowing
brands including Princess Cruises and Uber Eats to offer real-time
AR activations that seamlessly blend into the game.
"ARound is helping us continue to set the gameday standard by
creating dynamic engagement with our fans," said Kathryn Kai-ling Frederick, Chief Marketing
Officer, Los Angeles Rams. "This is the future of sports
entertainment—AR integrated with live broadcasts to create a
multi-layered, immersive experience for fans and brands in the
stadium."
Princess Transports Fans to Global Destinations
Princess Cruises elevates the gameday experience with its AR
activation, "Touchdown Treasure," which transforms the stadium into
stunning destinations like Alaska
and Mexico visited by Princess
Cruises' Love Boats with Rams players racing through these
locations as fans cheer them on.
"At Princess Cruises, we believe imagination and innovation can
quickly become reality and ARound's platform allows fans to
experience the excitement of a Love
Boat cruise sailing to incredible destinations throughout
the world," said Jim Berra,
Chief Marketing Officer for Princess Cruises. "This AR
experience brings the allure of a Princess vacation to the
forefront, engaging fans with a sense of adventure and wonder."
Uber Eats: Seamless Engagement and Real-Time Reward
Redemption
Uber Eats' new AR activation allows fans to unlock offers such
as in-game food and beverage deals —which are instantly redeemable
at stadium concessions.
"ARound's platform allows us to capture fan attention in the
most exciting moments of the game and create a seamless experience
from engagement to redemption," said Kim Guluk Senior Manager,
Global Brand Partnership Marketing at Uber.
About ARound
ARound is a first-of-its-kind stadium-level shared augmented
reality platform and is part of the Stagwell Marketing Cloud, a
proprietary suite of SaaS solutions built for the modern marketer.
ARound keeps audiences engaged by capturing their attention through
immersive, interactive and shared experiences with fellow fans
across the venue. Where other AR products offer isolating, singular
experiences, ARound's massive multi-user AR – which uses 3D spatial
computing to localize content – redefines what it means to be part
of a connected fan experience. It was the winner of Stagwell's
annual innovation competition which invests in new product ideas
proposed by the network's 13,000+ employees. ARound and the
Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the
challenger network built to transform marketing.
About the Los Angeles Rams:
The Los Angeles Rams – Los
Angeles' original professional sports team and Super Bowl
LVI Champions – stand as one of the oldest franchises in the
National Football League and since its founding in 1937, have
garnered four World Championships and sent 30 of its members to the
Pro Football Hall of Fame. As a professional sports team, the
organization is committed to be a valuable civic partner and
serving the greater Los Angeles
area 365 days a year. The Rams play their home games at SoFi
Stadium, which is located at Hollywood Park, a 298-acre sports and
entertainment destination owned, being developed and operated by
Los Angeles Rams Owner/Chairman E. Stanley
Kroenke in Inglewood,
CA.
CONTACT:
Madison Wick
pr@stagwellglobal.com
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SOURCE Stagwell Inc.