Patent covers Broadridge systems that help
advisors hyper-target SBL borrowers, deepen client
relationships and reduce attrition
NEW
YORK, June 20, 2023 /PRNewswire/ -- The machine
learning technology that powers global Fintech leader Broadridge
Financial Solutions' (NYSE: BR) ability to provide financial
advisors with engagement predicting scores and other valuable
insights on securities based lending (SBL) borrowers has been
granted a patent by the U.S. Patent and Trademark Office.
Broadridge's patented machine learning technology delivers
actionable insights that help wealth organizations and advisors
identify and efficiently target high propensity prospects, reduce
loan attrition, better understand overall book trends to inform
business decisioning, budget with better predictability and
increase marketing spend effectiveness.
"This patent supports Broadridge's commitment to providing
wealth management firms and their advisors with innovative and
personalized products in wealth lending to meet increasing demand,"
said Mike Alexander, President of
Wealth Solutions at Broadridge. "We are focused on harnessing the
industry data in our systems to help make financial advisors more
productive and using that insight to align investors with the
services they want. We are proud to see this formal acknowledgement
of the true innovation taking place at Broadridge as we make a real
contribution to our customers' growth."
Broadridge partnered with its client The Bancorp Bank, N.A.
("The Bancorp") to train and productionize machine learning models
to deliver borrower insights at the enterprise and advisor
level.
"We are delighted to see the positive results of our joint
efforts with Broadridge to foster SBL growth at The Bancorp," said
Jeff Hazelwood, Managing Director
and Head of Banking Solutions at The Bancorp. "By delivering the
right products to the right clients, we deepen our client
relationships while making our business more efficient."
The patent (no. 11544627) for Broadridge's "Machine
Learning-Based Methods and Systems for Modelling User-Specific,
Activity Specific Engagement Predicting Scores" comes at a time
when securities-based lending solutions are becoming a key
differentiator for advisors as clients increasingly seek more
personalized financial advice and alternatives to liquidity in a
rising interest rate environment, a trend illustrated in
Broadridge's latest SBL research.
Broadridge's SBL service is one of many component solutions it
offers wealth management firms. Broadridge Wealth is a suite of
innovative, market-ready component solutions designed to deliver
what's top of mind for every wealth management firm: personalizing
the investor experience, driving advisor revenue and productivity,
digitizing enterprise operations, and delivering cost efficiencies.
Powered by decades of financial services expertise and a proven
track record of helping wealth managers drive growth and streamline
their business operations, Broadridge is redefining the future of
wealth management.
Learn more about Broadridge's securities based lending solutions
here.
About Broadridge
Broadridge Financial Solutions (NYSE:
BR), a global Fintech leader with more than $5 billion in revenues, provides the critical
infrastructure that powers investing, corporate governance and
communications to enable better financial lives. We deliver
technology-driven solutions that drive business transformation for
banks, broker-dealers, asset and wealth managers and public
companies. Broadridge's infrastructure serves as a global
communications hub enabling corporate governance by linking
thousands of public companies and mutual funds to tens of millions
of individual and institutional investors around the world. Our
technology and operations platforms underpin the daily trading of
more than U.S. $9 trillion of
equities, fixed income and other securities globally. A certified
Great Place to Work®, Broadridge is part of the S&P 500® Index,
employing over 14,000 associates in 21 countries.
For more information about us and what we can do for you, please
visit www.broadridge.com.
About The Bancorp
The Bancorp, Inc. (NASDAQ:
TBBK), through its subsidiary, The Bancorp Bank, N.A., provides
non-bank financial companies with the people, processes, and
technology to meet their unique banking needs. With over 20 years
of experience, The Bancorp delivers partner-focused solutions
paired with cutting-edge technology for companies that range from
entrepreneurial startups to Fortune 500 companies. Through
its Fintech Solutions, Institutional
Banking, Commercial Lending, and Real Estate Bridge
Lending businesses, The Bancorp is the third-largest bank by
asset in South Dakota, earning
recognition as the #1 issuer of prepaid cards in the U.S., a
nationwide provider of bridge financing for real estate capital
improvement plans, an SBA National Preferred Lender, a leading
provider of securities-backed lines of credit, and one of the few
bank-owned commercial vehicle leasing groups in the country. With a
company-wide commitment to excellence, The Bancorp is recognized as
the top-ranked publicly traded bank with assets between
$5B-$50B by Bank Director Magazine, a Readers' Choice
Top 50 Employer by Equal Opportunity Magazine and was selected to
be included in the S&P Small Cap 600. For more about The
Bancorp, visit https://thebancorp.com/.
Media Contacts:
Broadridge
Matthew
Luongo
Prosek Partners
+1 646-818-9279
mluongo@prosek.com
The Bancorp Media Relations
Rachel Brick
Director of Strategic Communication
(302) 385-5410
rbrick@thebancorp.com
Kathleen Hayn
AVP, Media Relations Specialist
(484) 888-4445
kahayn@thebancorp.com
The Bancorp Investor Relations
Andres Viroslav
Director of Investor Relations
(215) 861-7990
aviroslav@thebancorp.com
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SOURCE Broadridge Financial Solutions, Inc.
