trivago becomes official partner of the IHF Men’s World Handball Championship 2023
08 Dezembro 2022 - 11:00AM
Partnership encourages sticking together by
combining sport and travel
DÜSSELDORF, GERMANY – December 8, 2022 –
Today, trivago N.V. (NASDAQ: TRVG), a leading global accommodation
comparison platform, announced an official partnership with the
2023 Men’s IHF World Handball Championship, furthering its purpose
of empowering people to get more out of life.
As the official Online Travel partner of the IHF Men’s World
Championship 2023, trivago branding will appear during matches in
January 2023 and throughout the competition. The global tournament
will be held in Sweden and Poland from January 11 to 29, 2023, and
has an expected viewing audience of over 1.2 billion, with an
estimated 1 million total spectators attending live.
trivago works to engage travel lovers with experiences and
adventures aligned to their passions and the brand’s partners are a
critical component of its sponsorship strategy. This year’s
competition slogan, “Stick Together”, particularly resonated with
the company:
“The handball World Cup is a unique opportunity for thousands of
fans to meet and celebrate,” says trivago CEO Axel Hefer. “The
competition shows that sport and travel have a common goal:
bringing people together! We believe that this partnership with the
International Handball Federation is a great match for
trivago.”
This new sponsorship is an expansion of trivago’s commitment to
the common values of sport and travel. The company is most known
for its sponsorship of the English Premier League’s Chelsea
Football Club, and a recent collaboration with American ticketing
platform for live sports and entertainment events, AXS.
“trivago has been active as a well-known partner in
football. We are very pleased to have convinced one of
the leading hotel and accommodation search platforms to team
up with the IHF World Championships. This partnership
will give trivago the opportunity to reach the large attractive
target group of handball fans worldwide allowing them to make
the most out of their experience.” says Robert Müller von
Vultejus, Chief Growth Officer at SPORTFIVE
#####
Media ContactCorentine Aronica
Corentine.aronica@trivago.com
About trivagotrivago is a global hotel and accommodation
search platform. We are focused on reshaping the way travelers
search for and compare different types of accommodations, such as
hotels, vacation rentals and apartments, while enabling our
advertisers to grow their businesses by providing them with access
to a broad audience of travelers via our websites and apps.
Our platform allows travelers to make informed decisions by
personalizing their search for accommodations and providing them
with access to a deep supply of relevant information and
prices. As of September 30, 2022, we offered access to more
than 5.0 million hotels and other types of accommodation in
over 190 countries, including over 3.8 million units of
alternative accommodation, such as vacation rentals and
apartments.
Forward-looking statementsThis press release contains
certain forward-looking statements. Words, and variations of words
such as “believe,” “expect,” “plan,” “continue,” “will,” “should,”
and similar expressions are intended to identify our
forward-looking statements. These forward-looking statements
involve risks and uncertainties, many of which are beyond our
control, and important factors that could cause actual events and
results to differ materially from those in the forward-looking
statements. For additional information factors that could affect
our forward-looking statements, see our risk factors, as they may
be amended from time to time, set forth in our public filings with
the Securities and Exchange Commission. We disclaim and do not
undertake any obligation to update or revise any forward-looking
statement in this press release, except as required by applicable
law or regulation.
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