New year, new travel trends for 2023
16 Dezembro 2022 - 10:00AM
trivago’s findings show the cost-of-living crisis is influencing
consumers to shake up their travel habits for 2023.
DÜSSELDORF, GERMANY – December 16, 2022 -
While inflation and energy prices are hitting a record high
especially in the Euro zone, hotel prices are likely to remain high
in 2023. Operational expenses for hotels are expected to continue
going up globally as inflation has increased and staffing issues
are most severe in the hospitality & travel industry. As a
result, trivago’s latest findings show consumers have already
started to adapt their 2023 travel behaviours to adjust to the
current economic environment. These changes include comparing hotel
prices more, taking shorter trips, and choosing alternative and
more affordable destinations.
Cheaper deals and shorter tripsData over the January –
November 22 in Europe shows a stronger month on month drop in
clicked price compared to 2019 especially for the months of
September (-5% vs -2% in Sept 2019) and October (-4% vs 0% in Oct
2019), meaning that users are searching for cheaper offers compared
to the same period pre-pandemic.
Axel Hefer CEO of trivago comments: “While big city trips will
remain on top of travellers’ minds, alternative destinations will
become more popular. This summer we have already seen an increase
in searches for international travel to some second- and third-tier
cities primarily in Southern Europe. This trend is likely to
continue in 2023.”
2023 popular travel destinationsMediterranean countries,
such as Turkey, Greece, Spain, Italy, and Portugal will likely
attract even more than before as they are most affordable and
guaranteed good weather throughout the year.As an example, in the
UK, searches for Istanbul in 2022 increased by 52% compared to last
year and are up 15% compared to pre-pandemic. Istanbul is one of
the few non-UK cities to make it to the top 20 most searched
destinations in 2022.
2023 rising destinations The top 5 destinations for 2023
that showed the strongest uplift in searches compared to 2021:
- Buenos Aires,
Argentina (128% search increase from last year)
- Beppu, Japan (88%
search increase from last year)
- Fatima, Portugal
(87% search increase from last year)
- Mississauga, Canada
(85% search increase from last year)
- El Arenal, Spain
(82% search increase from last year)
2023 Rising stars - Methodology Searches done in 2022 for trips
taking place in 2022. Destinations above showed the strongest
year-on-year increase and a positive increase compared to 2019.
#####
Media ContactCorentine Aronica
Corentine.aronica@trivago.com
About trivago:trivago is a global hotel and accommodation
search platform. We are focused on reshaping the way travelers
search for and compare different types of accommodations, such as
hotels, vacation rentals and apartments, while enabling our
advertisers to grow their businesses by providing them with access
to a broad audience of travelers via our websites and apps.
Our platform allows travelers to make informed decisions by
personalizing their search for accommodations and providing them
with access to a deep supply of relevant information and
prices. As of September 30, 2022, we offered access to more
than 5.0 million hotels and other types of accommodation in
over 190 countries, including over 3.8 million units of
alternative accommodation, such as vacation rentals and
apartments.
Forward-looking statements This press release contains
certain forward-looking statements. Words, and variations of words
such as “believe,” “expect,” “plan,” “continue,” “will,” “should,”
and similar expressions are intended to identify our
forward-looking statements. These forward-looking statements
involve risks and uncertainties, many of which are beyond our
control, and important factors that could cause actual events and
results to differ materially from those in the forward-looking
statements. For additional information factors that could affect
our forward-looking statements, see our risk factors, as they may
be amended from time to time, set forth in our public filings with
the Securities and Exchange Commission. We disclaim and do not
undertake any obligation to update or revise any forward-looking
statement in this press release, except as required by applicable
law or regulation.
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