SHANGHAI, March 6, 2012 /PRNewswire-Asia/ -- Tudou Holdings
Limited (NASDAQ: TUDO) ("Tudou" or the "Company"), a leading
Internet video company in China,
today announced that the Company has entered into an agreement to
license broadcasting rights for its self-produced webisode series
Love Oh Dear I Do, to
Shenzhen Media Group and China Anhui TV Station.
This marks the first time that an online video company in
China has successfully sold the
broadcasting distribution rights for a self-produced webisode
series to Chinese TV networks for broadcasting during prime time.
Beginning in early March 2012, the
show will be aired during prime time, simultaneously on Shenzhen
Satellite TV and Anhui Satellite TV, as well as Tudou.com. Produced
by Tudou's in-house original production team, Love Oh Dear I Do, is a teen drama
series starring several popular Taiwanese actors, including
Tammy Chen, Dylan Kuo, Song Minyu, and Re Yizha.
Siming Liu, General Manager of
Tudou Original Programming Center, stated: "We are very excited to
have one of Tudou's original productions become China's first webisode series made available
to a wider TV audience. This is a testament not only to the high
quality of our in-house original productions, but also to the
effectiveness of our original programming business model. We
continue to believe that our model of controlling key aspects of
our original programming process, including concept generation,
scriptwriting, director and actor selection, and marketing and
distribution, while outsourcing actual production, is a sustainable
model for achieving high quality video content in a cost effective
way."
"In addition, by selling the broadcasting rights to leading
Chinese satellite networks, we are able to further enhance the
monetization opportunities of this content. Looking ahead, we
will continue to leverage our core strengths in producing original
series, while further cooperating with major media houses,"
Siming Liu added.
Built upon Tudou's proven success in in-house production, the
Company has produced six successful in-house series which have
received over 200 million video views to date. These series
include such hits as Utopia Office, That Love Comes, and
Love Oh Dear I Do.
About Tudou.com:
Tudou Holdings Limited (NASDAQ: TUDO) is a leading Internet
video company in China providing
premium licensed content, user generated content ("UGC"), and
original in-house production. Founded in 2005, Tudou was the
first UGC video sharing website launched in China. The "Tudou" brand is one of the most
recognized Internet brands in China, and the annual Tudou Video Festival has
become a signature event in the online video industry. For
more information, please visit http://ir.tudou.com.
Safe Harbor Statement
This press release contains forward-looking statements made
under the "safe harbor" provisions of Section 21E of the Securities
Exchange Act of 1934, as amended. These forward-looking statements
can be identified by terminology such as "may", "will," "expects,"
"anticipates," "future," "intends," "plans," "believes," "aims",
"estimates," "confident", "likely to" and similar statements. Among
other things, the Company's expectations with respect to the
increase in the number of users, unique visitors and video views,
as well as Tudou's strategic and operational plans, contain
forward-looking statements. Forward-looking statements involve
inherent risks and uncertainties. A number of factors could cause
actual results to differ materially from those contained in any
forward-looking statement, including but not limited to the
following: the Company's business strategies, plans and
initiatives; the Company's future business development, results of
operations and financial condition; the Company's expectations with
respect to increased revenue growth and its ability to sustain
profitability; the Company's services under development or
planning; the Company's ability to attract users and advertisers
and enhance its brand recognition; and the ability of the online
video and advertising industry in China to grow at rates projected by market
data, or at all. Any of the foregoing risks may have a
material adverse effect on the Company's business and the market
price of its ADSs. Further information regarding these and
other risks is included in the Company's registration statement on
Form F-1, as amended, filed with the Securities and Exchange
Commission. All information provided in this press release is
current as of the date of the press release, and the Company
undertakes no duty to update such information, except as required
under applicable law.
SOURCE Tudou.com