SHANGHAI, April 18, 2012 /PRNewswire-Asia/ -- Tudou
Holdings Limited (NASDAQ: TUDO) ("Tudou" or the "Company"), a
leading Internet video company in China, announced today a joint collaboration
with China Central Television Sports & Entertainment Ltd.
("CCTV"), China's state
television broadcaster and the exclusive broadcaster for the London
2012 Olympic Games (the "Olympics") in China. Together, Tudou
and CCTV will jointly broadcast London Action, a
specially designed series of programs focusing on the Olympics.
Today marks the beginning of the 100-day countdown to the London
2012 Olympic Games and the launch of London Action, which
will be made available exclusively to Tudou's 227 million monthly
unique visitors through its Olympics channel. London Action
represents CCTV's first theme program focused on the Olympics that
will merge a variety of media formats, including news, interviews,
documentaries and other feature stories to provide viewers with a
holistic perspective of the Olympics. The program will
feature and discuss the various sporting events, history and
overall culture of the Olympics as well as its host city,
London. In addition to
exclusive access to London Action, Tudou will enhance its users'
experience by allowing them to interact, comment and share content
with other users.
"Collaborating with CCTV, China's exclusive broadcaster for the 2012
Summer Olympics, will provide Tudou with a rich and unique source
of high-quality and exclusive video content on the most exciting
and anticipated sports event for 2012 for both our viewers and
advertisers," said Yu Zhou, Chief
Strategy Officer of Tudou. "Tudou's online video platform
will offer viewers an interactive and customizable approach to
experiencing the excitement surrounding the Olympics, as well as
allowing users to post their own user generated videos related to
the Olympics, bringing their level of engagement to a new
high."
About Tudou
Tudou is a leading Internet video company in China providing premium licensed content, user
generated content and original in-house productions. Founded
in 2005, Tudou was the first UGC video sharing website launched in
China. The "Tudou" brand is one of
the most recognized Internet brands in China, and the annual Tudou Video Festival has
become a signature event in the online video industry. For more
information, please visit http://ir.tudou.com.
Safe Harbor Statement
This press release contains forward-looking statements made
under the "safe harbor" provisions of Section 21E of the Securities
Exchange Act of 1934, as amended. These forward-looking statements
can be identified by terminology such as "may", "will," "expects,"
"anticipates," "future," "intends," "plans," "believes," "aims",
"estimates," "confident", "likely to" and similar statements. Among
other things, the Company's expectations with respect to Tudou's
strategic and operational plans contain forward-looking statements.
Forward-looking statements involve inherent risks and
uncertainties. A number of factors could cause actual results to
differ materially from those contained in any forward-looking
statement, including but not limited to the following: the
Company's business strategies, plans and initiatives; the Company's
future business development, results of operations and financial
condition; the success of London Action and its ability to attract
viewers; and the Company's ability to attract users and advertisers
and enhance its brand recognition. Any of the foregoing risks
may have a material adverse effect on the Company's business and
the market price of its ADSs. Further information regarding
these and other risks is included in the Company's annual report on
Form 20-F, as amended, filed with the Securities and Exchange
Commission. All information provided in this press release is
current as of the date of the press release, and the Company
undertakes no duty to update such information, except as required
under applicable law.
SOURCE Tudou.com