Vericity Welcomes New Chief Marketing Officer
09 Janeiro 2023 - 10:30AM
Business Wire
Balsan Brings Significant Marketing Experience
and a Track Record of Growing Revenue
Vericity, Inc. (Nasdaq: VERY), a leading provider of technology
enabled life insurance products and distribution, is pleased to
announce the hiring of Melissa Balsan as Executive Vice President
(EVP) and Chief Marketing Officer (CMO). This appointment coincides
with the upcoming retirement of Vericity’s current EVP and CMO,
Laura Zimmerman.
Effective today, Balsan will report to Vericity’s Chief
Executive Officer, James E. Hohmann and oversee all aspects of the
Company's marketing efforts. As a proven Direct-to-Consumer
marketer with significant demand-generation and brand management
experience, she will play a pivotal, strategic role in accelerating
Vericity’s future growth plans.
As CMO, Balsan will be responsible for leading a fully
integrated marketing strategy for the eFinancial and Fidelity Life
businesses. Balsan will be responsible for advancing digital
marketing capabilities while overseeing organic and search engine
marketing, paid media, lead generation, strategic partnerships, and
online sales for the Company’s patented life insurance offerings.
She will also play an integral role in Vericity’s enterprise
strategy, operational planning, and competitive intelligence to
create a seamless customer experience.
“As a Company, we have established a strong foundation to serve
consumers and are in a position to expand our scale,” said James E.
Hohmann, Chief Executive Officer. “Laura has enabled a
forward-thinking path for our company for years, and we know
Melissa will continue to build upon this path. Her proven track
record of delivering diversified marketing strategies and
sustainable growth is exactly what we need to drive our current
growth trajectory.”
Balsan comes to the company from GoHealth where she served as
Chief Marketing Officer. She previously served as CMO for Endurance
Warranty Services and has held marketing leadership positions at
direct-to-consumer businesses including Perdoceo Education
Corporation and CareerBuilder.com.
“I’m thrilled to join a Company with a longstanding history of
success and such an important mission,” said Balsan. “It’s an
exciting time for the organization and my goal is to bring a fresh
perspective to build upon the solid foundation in place, while
continuing to innovate in ways that will ensure the business meets
consumer’s ever evolving needs.”
Laura Zimmerman will be assisting in the transition and will
retire in April of 2023. Zimmerman, who has been with the Company
since February of 2016, will continue to serve on Vericity’s Board
of Directors.
“While it’s a bittersweet and emotional experience for me, I
could not be more excited about hiring Melissa. With her skills and
experience, the Company will be in good hands for years to come,”
said Zimmerman.
Balsan attended Adrian College in Adrian, Michigan where she
earned her BBA in Marketing. She will operate primarily out of the
Company’s Chicago office.
About Vericity
Vericity, Inc. (Nasdaq: VERY), through its subsidiaries,
Fidelity Life Association and eFinancial, LLC, is a leader in
direct-to-consumer life insurance solutions. As an innovator in
product design and distribution, the company makes life insurance
affordable and accessible for middle market consumers. With
national call centers, digital and digitally enabled sales and
underwriting processes, quick policy issuance, and an emphasis on
products not medically underwritten at the time of sale, it is
easier for customers to get the coverage they need at a price they
can afford. For more information, visit www.vericity.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230109005129/en/
John Buchanan, General Counsel Vericity, Inc.
John.Buchanan@FidelityLife.com
Vericity (NASDAQ:VERY)
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