Companies across industries around the globe
increase their investment in customer experiences amid a
challenging business environment
Qualtrics is now the only platform that allows
companies to listen, analyze and act on feedback from all sources
to build deeper relationships with stakeholders
Qualtrics (Nasdaq: XM), the leader and creator of the experience
management (XM) category, today announced that hundreds of leading
companies chose Qualtrics during the first quarter of 2022 to
deliver great customer experiences during an uncertain time.
Microsoft, SumUp, Kroger, Google Cloud, and EY were among
customers who chose Qualtrics to help them listen, analyze and act
on feedback from all sources to build deeper relationships with
stakeholders.
“Customer experience is top of mind for every leader--they're
all trying to find and keep customers,” said Brad Anderson,
Qualtrics President of Products and Services, “and we give them the
ultimate advantage by helping them build deep, personal
relationships. With Qualtrics, they can uncover unmet needs and
build the products, services and experiences customers want. And we
help them do that with empathy, speed, and scale.”
Today’s companies are facing a number of headwinds, including
supply chain disruptions and inflationary pressures. In times of
uncertainty, understanding the real-time needs of customers is even
more valuable. Qualtrics allows organizations to uncover unmet
needs and take action to create the products, services and
experiences their customers want.
New Innovations Drive Deeper Customer Relationships
As customers increasingly interact with companies through
digital channels, businesses need a new approach to building deeper
customer relationships by measuring how each customer feels about
their digital experience and understanding where to take action.
While online channels are inherently transactional, customers are
more likely to come back when the experience is effortless and
evokes a positive emotion.
Digital Experience Metrics, built into Qualtrics CustomerXM,
includes a set of scientifically validated questions that measure
three key aspects of any digital experience: emotion (measured by
customer satisfaction), effort (measured by how easy or difficult
was it to complete a task) and success (measured by task
completion). New Qualtrics research, embedded and available within
the DX Metrics, shows that increasing a customer’s satisfaction
score can increase their spending by up to 37%. Reducing the effort
required to complete a task online can lead to a 23% increase in
their spending.
This validated approach to measuring the three core aspects of
the digital experience helps companies benchmark and compare their
metrics against similar organizations in their industry, giving
brands better visibility into their performance and opportunities
to increase revenue. It also includes dashboard templates and
recommendations to help marketing and product leaders understand
how certain factors, such as the account creation process or web
checkout user experience improvements, impact customer sentiment
the most, and which actions they can take to improve each
factor.
Organizations choose Qualtrics in Q1 to build deeper customer
relationships, at scale
EY chose to deploy XM Discover broadly across their
organization. With Discover, EY will use advanced conversational
analytics to understand customer and internal interactions to
deliver even better services and outcomes for its clients. This
investment reflects the dramatic growth and success of EY’s
Experience Management practice and further enhances their ability
to deliver unique, high value, enterprise XM solutions to their
clients.
Google Cloud needed a customer experience solution to
deliver advanced conversational analytics for its B2B customer
base. In Q1, they selected Qualtrics XM Discover to aggregate,
categorize and prioritize all unstructured Google Cloud customer
feedback in one platform. Qualtrics Discover provides unbiased data
and actionable insights about top customer pain points and
objectives in 200 countries and territories. Now teams across the
organization have additional data points for making business
decisions based on what customers are telling them.
Kroger, the nation’s largest grocer with nearly 2,800
stores, expanded its relationship with Qualtrics in Q1. During the
pandemic, Kroger led the way in connecting with their customers
through new digital initiatives and leveraged Qualtrics insights to
improve their experience. Now, with XM Discover, Kroger will have
advanced machine learning to parse through social media data to
understand what is important to customers at a given moment. It’s
just another way Kroger is deepening their relationship with
customers.
Microsoft selected Qualtrics in Q1 to deliver a holistic
view of customer interactions to identify and improve points of
friction, measure customer feedback, and support sales of Microsoft
Surface devices.
Pos Malaysia Berhad selected Qualtrics CustomerXM to
guide and accelerate its ongoing digital transformation aimed at
making it simpler for customers to connect with the company and
enhancing operational efficiencies. With Qualtrics, Pos Malaysia
will use customer feedback to modernize and expand its retail
services and offerings in its more than 900+ branches as well as
its website and mobile app.
Grubhub, a leading U.S. food-ordering and delivery
marketplace, is moving from separate and siloed customer feedback
systems to one unified experience management platform with
Qualtrics. With Customer Experience and DesignXM, they’ll be able
to deeply understand the experiences their drivers, diners and
restaurant partners are having with the company. The ability to
understand how they’re performing with each of these key audiences
will enable them to make necessary adjustments to support
operational success and growth.
SumUp, a leading financial technology company used by
over 3.5 million businesses globally, began using Qualtrics in Q1
to better understand how to quickly deliver solutions its customers
want and need. The insight collected through Qualtrics CX and BX
enables SumUp to better understand its customers' perception of its
brand so it can adapt and grow.
About Qualtrics
Qualtrics, the leader and creator of the Experience Management
(XM) category, is changing the way organizations manage and improve
the four core experiences of business—customer, employee, product
and brand. Over 16,750 organizations around the world use Qualtrics
to listen, understand and take action on experience data
(X-data™)—the beliefs, emotions and intentions that tell you why
things are happening, and what to do about it. The Qualtrics XM
Platform™ is a system of action that helps businesses attract
customers who stay longer and buy more, engage employees who build
a positive culture, develop breakthrough products people love and
build a brand people are passionate about. To learn more, please
visit qualtrics.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220505005409/en/
Media Contact: Stacey DiNuzzo sdinuzzo@qualtrics.com
425-590-7622
Xml Global (NASDAQ:XMLG)
Gráfico Histórico do Ativo
De Nov 2024 até Dez 2024
Xml Global (NASDAQ:XMLG)
Gráfico Histórico do Ativo
De Dez 2023 até Dez 2024
