DOW JONES NEWSWIRES 
 

General Motors Co. on Wednesday filed plans to launch an initial public offering, which sources expect could raise $10 billion or more, as the U.S. auto maker prepares to return to the public market after an absence of more than 14 months.

And while the deal would be the largest this year, it will likely fall short of the largest IPO in U.S. history. That distinction goes to Visa Inc. (V), which raised $17.9 billion in 2008.

GM said it won't sell any common stock--only current owners will--though it will sell a to-be-determined amount of preferred stock. No dividend is planned initially for the common stock, of which 500 million shares are slated to be outstanding after the IPO.

Current holders are led by the U.S. Department of Treasury, which has a 61% stake.

According to GM's filing with the Securities and Exchange Commission, it intends to apply to list the common stock on the New York Stock Exchange under the symbol GM and also to list shares on the Toronto Stock Exchange under a ticker to be determined.

The move will allow the U.S. government to begin off-loading the stake it acquired through last year's rescue of the auto industry. GM has been eager to cut ties with the U.S. government as soon as possible, with Chairman and Chief Executive Edward E. Whitacre Jr. saying the relationship--which led critics to dub GM as "Government Motors"--is a turnoff to potential customers.

On Thursday, GM reported a $1.3 billion second-quarter profit, a stark contrast to a year ago when the company lost nearly $13 billion and filed for bankruptcy. The company is capitalizing on a leaner cost-structure and now has fewer brands, employees and factories, and a fraction of the debt it once held.

Through July of this year, GM's U.S. sales are up 14% from last year's moribund level, with results fueled mostly by a strong rebound in sales of crossover vehicles and full-sized pickups. Demand for those vehicles suffered last year due to the recession and high fuel prices. In each month of this year, GM has reported higher sales of truck and sports-utility vehicles from year-ago levels, while car sales rose in the first five months of the year.

In GM's SEC filing, the company warned that, while the recovery has continued through the end of June, "there is no assurance that this recovery in vehicle sales will continue or spread across all our markets." GM said its ability to achieve long-term profitability depends on the company's ability to entice customers to consider its products when purchasing a new vehicle.

GM said its market-share losses over the past three years can be attributed to brand perception. To address that, GM said it was moving to increase the fuel efficiency of its vehicles, which it said will be critical to long-term profitability.

GM has made a number of notable announcements in recent weeks, including its bid to acquire auto-finance company AmeriCredit Corp. (ACF) in a $3.5 billion acquisition aimed at increasing availability of auto loans and leases. GM also announced a $41,000 starting price for the battery-powered Chevrolet Volt, as GM works to cultivate a "green" image.

Meanwhile, Whitacre on Thursday said he will step down Sept. 1 as CEO and, by the end of the year, as chairman, naming board member Daniel Akerson as his successor. The move answered the biggest question surrounding the future of the company, as Whitacre hadn't intended a long tenure at the helm of GM.

The SEC typically takes 30 to 90 days to review an IPO registration filing. For the government to recoup its investment, GM must achieve a stock-market value of $70 billion--10 times GM's market capitalization before the company headed into bankruptcy-court protection, and at least $30 billion more than the market value of Ford Motor Co. (F).

-By John Kell, Dow Jones Newswires; 212-416-2480; john.kell@dowjones.com

(Sharon Terlep and Lynn Cowan contributed to this article.)

 
 
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