GREENVILLE, N.C., June 4,
2018 /PRNewswire/ -- Fontem Ventures, a pioneer in
electronic vapor technologies and owner of the leading
e-vapor brand, blu®, and Purilum, LLC, a leading manufacturer of
top quality e-juice concentrates for vaping, announced an agreement
today to drive responsible innovation in the vaping space. As a
preferred provider for Fontem Ventures, Purilum will deliver a wide
range of flavor concentrates to the brand, as well as provide
finished e-liquids for myblu™, the latest offering from
blu.
The new collaboration allows blu the opportunity to address
adult consumers' desire for an expanded selection of e-juices and
flavors, while responsibly abiding by FDA regulations and rigorous
internal product stewardship standards. The e-liquids that Fontem
will be utilizing through the agreement with Purilum have been
available since well before 2016 and tested through Purilum's
rigorous R&D process to meet the highest standards for quality
and consumer experience.
"We know that flavors are central to the vaping experience, and
our consumers are requesting more variety. To ensure we deliver the
most satisfying flavor experience possible, we have made it a
priority to partner with proven leaders in the industry as we
continually improve and expand our own capabilities in this space,"
said Antoine Blonde, General Manager (U.S.), Fontem Ventures.
"Purilum is widely respected not only for the quality and variety
of its flavor range, but also the unique science-based approach it
brings to the process, delivering complete transparency and
integrity across the supply chain. This makes them an ideal partner
for us as we continue to innovate and deliver on our mission to
improve our consumers' experience."
Purilum is unique in its approach to developing its flavors at
the molecular level, building them from scratch and leveraging
ingredients that are individually selected and tested. The company
features a state-of-the-art lab at its manufacturing facility in
Greenville, NC, which includes
multiple ISO 8 class 100,000 clean room environments, segregated
nicotine and non-nicotine mixing rooms, and bottle, cartomizer and
pod filling and assembly. Every ingredient is individually reviewed
by the lab for compliance with quality standards. This also
provides full traceability from the retail level, to manufacturing,
down to the individual raw materials that have gone into every
product.
"Fontem Ventures' innovative spirit and dedication to quality
are directly aligned with Purilum's commitment to stand at the
forefront of quality and taste. The success of our e-liquids
program is not only about innovation and new flavor development,
but more importantly about protecting the quality and reliability
of our products," said Anthony
Dillon, Purilum board member. "As the vaping industry
continues to grow, we are committed to working hand-in-hand with
those who share our drive to provide consumers with the quality
products. Fontem Ventures shares our same values, and it is an
honor to be selected as a preferred provider for their blu brand. I
look forward to a strong relationship with them for years to
come."
About Fontem Ventures
Fontem Ventures, a subsidiary of
Imperial Brands PLC, is the owner of the blu e-cigarette brand.
Headquartered in Amsterdam,
Netherlands and with a Research & Development centre in
Liverpool, UK, Fontem Ventures'
purpose is to drive electronic vaping technology forward, and
deliver something better to smokers and vapers around the
world.
About blu
Designed for smokers, by smokers, blu has
been a trusted leader of adult consumer satisfaction since
launching in 2009 – long before 'vaping' was a word in the Oxford
dictionary. blu's top priority and mission continues to be
exceeding the needs of adult smokers with high quality vapor
products and e-liquid flavors. blu is available online and in
stores across the four largest vapor markets worldwide, including
the USA, UK, France and Italy. The brand is owned by Fontem Ventures,
a subsidiary of the Imperial Brands Group, with international
headquarters in Amsterdam, the
Netherlands and Charlotte, North
Carolina. To discover blu and experience blu satisfaction,
visit www.blu.com/en/US.
About Purilum
Purilum was founded on the principles of
using the purest ingredients to create the highest quality of
e-liquids. Its state-of-the-art facility, located in Greenville, N.C., offers bottle, cartomizer
and pod filling and assembly services that are capable of providing
a precisely filled, consistent product at the capacity to meet
current industry demands. All inbound raw materials are rigorously
tested to ensure they are free from contaminants and impurities and
liquids are tested throughout the development and production
processes. These flavors are created from the molecular level,
specifically for e-liquid and heat-not-burn products. Through this
commitment to purity, along with a combined 60 years of experience,
Purilum strives to stand at the forefront of quality, capacity and
taste in the e-cigarette and e-liquid industry, truly embracing its
role as "The Future of Flavor." Purilum is a joint venture that is
owned equally by Alliance One International's (NYSE: AOI)
subsidiary, AOSP Investments, LLC, and IOTO USA. For more information, visit
www.purilum.com.
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SOURCE blu