Laser Projection by Cinionic to power AMC's
premium large format brand across the
United States
LAS
VEGAS, May 3, 2023 /PRNewswire/ -- AMC
Theatres® (NYSE: AMC and APE), the largest theatrical
exhibitor in the United States and
the world, announced plans to bring Laser Projection by
Cinionic to its premium large format (PLF) brand, PRIME at
AMC®. The initiative, which is set to begin later this year, brings
next-generation laser technology from the leader in laser cinema,
Cinionic, to all PRIME at AMC locations throughout the United States.
PRIME at AMC is AMC's native PLF brand and combines immersive
sound, luxury seating, and large format presentation. Laser
Projection by Cinionic elevates the premium cinema experience
for audiences. Upon completion of installation of Laser
Projection by Cinionic, the PRIME at AMC auditoriums will
feature high contrast Barco 4K laser
projection, delivering brighter and more vivid onscreen images that
stay consistent over time.
"As we continue to install Laser at AMC, powered by
Cinionic, in our theatres around the
United States, we're pleased to now include our native PLF,
PRIME at AMC, under our partnership with Cinionic," said
Cynthia Pierce, AMC Theatres Senior
Vice President, Design & Construction, Facilities, Sight and
Sound. "The addition of Laser Projection by Cinionic to PRIME at
AMC is another guest benefit to an already popular Premium Large
Format experience."
The introduction of laser in PRIME at AMC auditoriums continues
the company's dedication to Make Movies Better and commitment to
the future of cinema. Laser projection offers a more
environmentally friendly way to present movies with less waste,
including the elimination of replacing xenon bulbs, and a
significant reduction in energy usage.
"Whenever you see Laser Projection by Cinionic, you can
expect brighter, sharper, and more vivid colors every time," said
Wim Buyens, CEO of Cinionic. "We are
excited to bring the power of laser cinema to the PRIME at AMC
brand and add an extra 'wow' factor to the premium experience.
Together with AMC, we are raising the bar for moviegoing."
The PRIME at AMC upgrade project is the latest development in
AMC's partnership with Cinionic which began in 2022 with Laser
at AMC. Since first introducing laser cinema technology nearly
10 years ago, Cinionic is the industry leader today, powering over
35,000 screens around the world with Laser Projection by
Cinionic.
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in the United States, the largest in Europe and the largest throughout the world
with approximately 950 theatres and 10,500 screens across the
globe. AMC has propelled innovation in the exhibition industry by:
deploying its Signature power-recliner seats; delivering enhanced
food and beverage choices; generating greater guest engagement
through its loyalty and subscription programs, web site and mobile
apps; offering premium large format experiences and playing a wide
variety of content including the latest Hollywood releases and independent
programming. For more information,
visit www.amctheatres.com.
About Cinionic
Founded in 2018 as the Barco cinema joint-venture, Cinionic
unites global leaders committed to creating a new visual standard
and moving the cinema industry
forward. Cinionic's future-ready enhanced services and
technology solutions provide compelling cinema experiences. The
company's world-class technology portfolio includes award-winning
laser projectors, HDR, integrated media servers, and premium cinema
experiences, among other innovations.
With more than 100,000 projectors installed
globally, Cinionic is trusted by more than 200 exhibitors
to help capture audiences at multiple touchpoints in their cinema
journey and keep them coming back for more.
Cinionic has offices in Belgium, United
States, Mexico,
Australia, and Hong Kong.
Visit www.cinionic.com and follow us
on Twitter, LinkedIn, Facebook or YouTube
for more information.
Media Contacts
Walker
Sands for Cinionic
Cinionic@walkersands.com
Ryan Noonan
(913) 213-2183
rnoonan@amctheatres.com
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SOURCE Cinionic