-- U.K. leads U.S., France,
and Germany for mobile
commerce
-- Use of mobile commerce apps in March exceeds that of
Christmas shopping season
COLUMBIA, Maryland,
May 2, 2013 /PRNewswire/ -- Mobile
commerce apps are used by a greater share of U.K. smartphone
panelists-66.8 percent; for more time-134.8 minutes/month; and in
more sessions-54.5 a month; than the Arbitron Mobile panelists in
the U.S., France, and Germany.
Mobile Commerce App Usage
United Kingdom versus U.S. and
Europe
March 2013
Opt-In Panel of Persons 18+
|
% Panel
|
Minutes/Month
|
Sessions/Month
|
|
|
United Kingdom
|
66.8%
|
134.8
|
54.5
|
|
|
United States
|
55.9%
|
91.0
|
30.8
|
|
|
Germany
|
57.6%
|
74.3
|
32.1
|
|
|
France
|
52.5%
|
56.1
|
23.9
|
|
|
Arbitron Mobile Trends Panels™
Services
|
|
|
|
|
| |
eBay is the leading mobile commerce app in the United Kingdom smartphone panel, used by 44
percent of panelists in March. The eBay app users spent nearly two
and half hours with the app in an average of more than 50 sessions
in the month.
Top 5 Mobile Commerce Apps
United Kingdom
March 2013
Opt-In Panel of Persons 18+
|
% Panel
|
Minutes/Month
|
Sessions/Month
|
|
|
eBay
|
43.8%
|
144.1
|
52.1
|
|
|
Amazon Mobile
|
16.0%
|
29.1
|
9.5
|
|
|
Groupon
|
10.5%
|
15.8
|
9.0
|
|
|
Nectar
|
10.1%
|
9.7
|
13.7
|
|
|
Maximiles
|
8.9%
|
9.3
|
9.7
|
|
|
Arbitron Mobile Trends Panels™
Services
|
|
|
|
|
| |
Use of mobile commerce apps in the U.K. smartphone panel doesn't
follow the typical seasonality of brick and mortar commerce, which
peaks sharply in December. App use declined slightly through
December and the first two months of 2013, before rebounding to a
six-month peak in March.
Mobile Commerce App Usage
United Kingdom
March 2013
Opt-In Panel of Persons 18+
|
Oct
2012
|
Nov
2012
|
Dec
2012
|
Jan
2013
|
Feb
2013
|
Mar
2013
|
|
|
User %
|
61.6%
|
60.4%
|
59.6%
|
59.8%
|
58.9%
|
66.8%
|
|
|
Minutes/Month
|
124.1
|
129.0
|
98.1
|
112.0
|
125.0
|
134.8
|
|
|
Sessions/Month
|
52.4
|
52.7
|
41.8
|
45.8
|
51.5
|
54.5
|
|
|
Arbitron Mobile Trends Panels™
Services
|
|
|
|
|
|
|
|
| |
About Arbitron Mobile
Arbitron Mobile Oy, a wholly owned subsidiary of Arbitron Inc.,
uses a proprietary, on-device software meter to provide marketers,
the media, content providers, app developers, and wireless access
suppliers with information on how mobile consumers use apps, surf
the web, engage in social media, participate in e-commerce, and
employ their devices to communicate.
For more information, contact: mobile@arbitron.com or visit the
Arbitron Mobile website.
Available insights into the behavior of smartphone users in the
Arbitron Mobile panels are included in previous releases regarding
social media use, mobile VoIP use, and mobile data consumption.
About Arbitron
Arbitron Inc. (NYSE: ARB) is an international media and
marketing research firm serving the media–radio, television, cable
and out-of-home; the mobile industry; as well as advertising
agencies and advertisers around the world.