Singing Machine to Launch 'Carpool Karaoke' Products
14 Fevereiro 2019 - 3:14PM
Dow Jones News
By Colin Kellaher
Singing Machine Co. (SMDM) on Thursday said it will launch a
line of products based on "Carpool Karaoke," the viral segment from
James Corden's "Late Late Show," under a three-year licensing deal
with a unit of CBS Corp. (CBS), which airs the show.
Singing Machine said it will unveil its first Carpool Karaoke
product this weekend at the annual New York Toy Fair.
According to toybook.com, the initial product is a wireless,
hand-held microphone that connects to a vehicle's system to
broadcast the user's voice through the vehicle's speakers and also
connects to phones via Bluetooth to stream songs from a music
library or app. The microphone also has lights that pulse and sync
with the music, toybook.com reports.
Singing Machine, a Fort Lauderdale, Fla., company known for its
consumer karaoke products, said royalty payments to CBS will be
calculated at 9% of sales up to the first 150,000 units and 10% of
sales thereafter.
Singing Machine, which has been stung by the bankruptcy and
liquidation of Toys "R" Us, earlier Thursday reported a 9% decline
in quarterly sales, noting that other retailers haven't
significantly replaced its lost Toys "R" Us sales.
Write to Colin Kellaher at colin.kellaher@wsj.com
(END) Dow Jones Newswires
February 14, 2019 11:59 ET (16:59 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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