CWP Cable & Wireless Ads

Cable & Wireless America to Stream Online Video Advertisements for MSN Video SAN FRANCISCO, Nov. 24 /PRNewswire-FirstCall/ -- Cable & Wireless America today announced that it will deliver the online streaming video advertising for MSN Video, MSN's new high-quality broadband video player that will be broadly available this winter across the MSN network. With its comprehensive global content delivery and streaming media services, Cable & Wireless America is able to provide an end-to-end streaming media solution to help deliver high-quality online streaming advertising to support rich broadband media content. To support this advertising-based video delivery, Cable & Wireless America is providing MSN an end-to-end streaming media solution encompassing content encoding, content and campaign management and streaming media delivery services. Encoding services will be provided for advertisers, enabling advertisers to put advertisements in Windows Media 9 Format. In addition, advertisers will be able to track the effectiveness of their online streaming advertising with a campaign tracking solution. All video advertisements will be streamed over the global content delivery network of Cable & Wireless America. The network consists of numerous streaming servers at the edge of the Internet, helping ensure advertisers fast, high-quality and reliable delivery of their streamed video ads through MSN Video. "More broadband consumers are turning to the Internet for their news and information every day. MSN will offer consumers access to the finest in broadcast journalism, which they have come to expect from MSNBC.com," said Scott Moore, MSNBC.com president. "Through its expertise in streaming media delivery, Cable & Wireless America will play an important role in supporting this advertising-supported medium." "We are very excited to be able to support this unique service from MSN," said Pat Greer, vice president of Content Delivery Network Services at Cable & Wireless America. "MSN will offer consumers access to rich video content on their own terms. As advertisers are now turning more dollars to online advertising, MSN's new broadband video player will give them a format to reach the growing number of broadband consumers. Through our comprehensive streaming media services, Cable & Wireless America is able to provide both MSN and advertisers with a robust, high-quality solution to support this online streaming advertising." Cable & Wireless Content Delivery Network Services Cable & Wireless' encoding and streaming media services form part of its Content Delivery Network Services (CDNS) portfolio. CDNS enable enterprises to distribute digital assets to end-users rapidly, reliably and cost-effectively. The Cable & Wireless CDNS product suite offers a full range of flexible, easy-to-implement services, including content delivery, streaming media delivery, traffic management and global load balancing to assist companies that engage with thousands, if not millions of customers per day. Cable & Wireless CDNS is designed to help customers conducting business using the Internet increase incremental revenue while simultaneously lowering overall infrastructure costs. About Cable & Wireless America Cable & Wireless America is one of the leading providers of complex hosting and IP solutions for global enterprises, counting 40% of the Fortune 100 among its customers. The company's portfolio of services includes a wide range of flexible and secure IP connectivity and networking solutions along with complete and secure infrastructure to support complex web hosting. Cable & Wireless America is part of the Cable & Wireless group (NYSE:CWP), whose principal operations are in the United Kingdom, continental Europe, the United States, Japan, the Caribbean, Panama, the Middle East and Macau. For more information about Cable & Wireless in the US, go to http://www.cwusa.com/. NOTE: Product or service names mentioned herein are the trademarks of their respective owners. DATASOURCE: Cable & Wireless America CONTACT: Chad Couser, +1-703-667-6180, or , or Industry Analysts, Rolyn Parker, +1-415-738-4643, or , both of Cable & Wireless Web site: http://www.cw.com/ Web site: http://www.cwusa.com/

Copyright