Dolby Unveils New Dolby Atmos Innovation Coming to TCL TVs Ahead of IFA 2023
28 Agosto 2023 - 9:30AM
Today, Dolby Laboratories, a leader in immersive entertainment
experiences, unveiled its latest innovation in immersive audio –
Dolby Atmos FlexConnect. TCL, a world leading TV brand, will be the
first to implement Dolby Atmos FlexConnect in its 2024 TV lineup.
Dolby Atmos FlexConnect is a new feature that seamlessly pairs
together a TV’s sound system with accessory wireless speakers to
unlock a more extensive and immersive Dolby Atmos sound experience.
It then intelligently optimizes the sound for any room layout and
speaker setup, transforming any seat into the best seat in the
house. TCL will also launch a line of accessory wireless speakers
designed to complement its upcoming lineup of TVs with Dolby Atmos
FlexConnect.
“Consumers shouldn’t have to move their furniture to experience
better audio, but rather audio should adapt to them,” said John
Couling, Senior Vice President, Entertainment, Dolby Laboratories.
“Dolby Atmos FlexConnect is an entirely new category of experience
that offers consumers the freedom and flexibility to choose how
they want to arrange their devices while still getting a great
immersive Dolby Atmos experience.”
“We are very proud to take a significant step forward on the
future of immersive audio with our latest partnership with Dolby.
Delivering great experiences for our customers is at the forefront
of what we do,” said Frédéric Langin, Chief Commercial Officer, TCL
Europe. “With Dolby Atmos FlexConnect, users can unlock incredible
immersive sound no matter how they arrange their audio devices. We
can’t wait to introduce the world to this new tailored sound
experience with our upcoming lineup of TVs and accessory wireless
speakers.”
Unlock the freedom to place each speaker anywhere you
chooseConsumers want the best audio possible out of their
sound system, but some rooms are too small or too big to place
speakers in their optimal position, while others have a unique
layout that limits where devices can be placed, such as the
location of power outlets or furniture arrangements. Not all
consumers want to trade aesthetic appeal for sound performance. And
unless calibrated properly, sound systems will assume the speakers
are set in reference locations.
Dolby Atmos FlexConnect unlocks the freedom to place one or more
wireless speakers anywhere in a room without having to worry about
whether they are placed perfectly. The solution is also easily
adaptable when more device types are added, which will
allow TCL and other manufacturers to innovate with how
they bring together different device combinations and form factors
to meet the needs of their consumers.
The system then intelligently combines each accessory device
with the TV’s speakers to unlock the best sound performance and
deliver a Dolby Atmos sound experience tailored to their home. With
Dolby Atmos FlexConnect, listeners will be drawn deeper into their
favorite entertainment, fully immersing them in sound through the
simplicity of their TV’s sound system and complementing
speakers.
The benefits of Dolby Atmos FlexConnect include:
- Elevate an already immersive Dolby Atmos
experience: Dolby Atmos takes entertainment to the next
level, immersing audiences in astonishing, multi-dimensional sound.
With Dolby Atmos FlexConnect, consumers can unlock the ability to
add accessory wireless speakers to their Dolby Atmos-enabled TV to
elevate their system’s audio performance one step further.
- Incredible audio with any speaker placement –
Gain the flexibility to place speakers anywhere it's
convenient and make the best use of room dimensions, power
outlet locations, and furniture arrangements as desired
without compromising audio quality.
- Simple setup – Setup is simple and fast,
requiring no additional equipment or cables. Dolby acoustic
mapping leverages microphones in the TV to locate each
wireless speaker in the room, calibrating the system
automatically to ensure optimal audio performance.
- Dynamic audio balancing – Audio is
intelligently spread from the TV speakers to each wireless
speakers, dynamically optimizing the sound signal based on the
capabilities and location of all available speakers. This allows
the sound image to be adjusted to ensure listeners are always
enjoying best-in-class performance.
Dolby and TCL will be showcasing Dolby Atmos FlexConnect at IFA,
which will be powered by MediaTek’s Pentonic Smart TV series
chipset.
To discover more about the collaboration between Dolby and TCL,
watch TCL’s 2023 Global Flagship Product Launch on August 29th at
14:00 CEST (or GMT+2) on YouTube (@TCLElectronics).
About DolbyDolby Laboratories, Inc. (NYSE:
DLB) is based in San Francisco with offices around the
globe. From movies and TV shows, to apps, music, sports, and
gaming, Dolby transforms the science of sight and sound into
spectacular experiences for billions of people
worldwide. We partner with artists, storytellers, developers,
and businesses to revolutionize entertainment and
communications with Dolby Atmos, Dolby
Vision, Dolby Cinema, and Dolby.io.
About TCL TCL is a fast-growing consumer
electronics company and a leading player in the global TV industry.
Founded in 1981, it now operates in over 160 markets globally. TCL
specializes in the research, development and manufacturing of
consumer electronics products ranging from TVs, audio and smart
home appliances. Visit the TCL website at https://www.tcl.com.
Dolby, Dolby Atmos, and the double-D symbol are trademarks or
registered trademarks of Dolby Laboratories in the United States
and/or other countries. Other trademarks remain the property of
their respective owners.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/bf9701a0-e3bb-4a12-ba2d-bf42d622e981
Media Contacts:Cairon (Jamie) ArmstrongDolby
LaboratoriesCairon.Armstrong@Dolby.com
Dolby Laboratories (NYSE:DLB)
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