FLE Fleetwood Enterprises

RIVERSIDE, Calif., Dec. 4 /PRNewswire/ -- Fleetwood Homes, a leading producer of manufactured housing, today announced that its recent Fleetwood Homes Academy Training Expo, held in Dallas, TX, was a huge success based on initial feedback from the participants. Thirty sales personnel representing 21 Fleetwood sales offices participated in 13 different "train the trainer" workshops focused on selling the features and benefits of specific suppliers' products. One workshop facilitated by Fleetwood's own Ron Mason, Sharon Mann, and Josh Barrett specifically targeted "selling techniques" at shows. The purpose of the two-day event was to provide feature and benefit information on the quality components in Fleetwood homes so that participants could return to their respective markets and train other Account Sales Managers on the information they learned. John Riddle, National Director, Sales and Marketing, addressed the group and shared the vision for the new Fleetwood Homes Academy: "to provide educational excellence through teaming, learning, and customer focus, thereby enabling Fleetwood to continue to lead our industry and facilitating our Company's growth." Fleetwood Homes Academy partnered with BI, a nationally recognized name in training, to provide leadership, design and facilitation for this event. The next phase will be to develop several key on-line learning courses available to all Fleetwood Homes sales associates as well as Fleetwood dealers. In talking with some of the participants both during and after the expo several attendees expressed similar comments: * "Give everybody an attaboy! Your team put together a program that impressed the daylights out of me!" * "Great venue, a lot of information in a short period of time." * "The program was a home run." * "Great job! Very valuable." * "Keep it coming!" * "Format was outstanding. I came expecting 2 days of 'sales' training. I got that, but in a format that made it interesting and non-intimidating." Charley Lott, Executive Vice President of the Housing Group, addressed the team and reminded them the mission of Fleetwood Homes is to "fulfill the dream of home ownership by providing the best housing value and customer satisfaction." By keeping the Group's mission in mind and participating in training exercises like those at the Expo, Lott told them that the sales force could help Fleetwood regain its number one position in the manufactured housing industry. "We believe this training will help our retailers be recognized as being the most professional in our industry," Lott said after the Expo. "It's the job of Fleetwood's salespeople to make our retailers' jobs easier, and having in-depth product knowledge is one way we can do that. This training will translate into yet another benefit that Fleetwood offers our retailers." About Fleetwood Fleetwood Homes is the housing brand of Fleetwood Enterprises, Inc., a publicly traded (NYSE:FLE) Fortune 1000 company. Fleetwood, headquartered in Riverside, Calif., operates 21 facilities nationwide, selling homes through approximately 1,200 retail home centers across the nation. Over one million families call Fleetwood home throughout the United States. Visit the Fleetwood Homes website at http://www.fleetwoodhomes.com/. Contact: John H. Riddle Fleetwood Homes National Director, Sales & Marketing 951-351-3565 DATASOURCE: Fleetwood Homes CONTACT: John H. Riddle, National Director, Sales & Marketing of Fleetwood Homes, +1-951-351-3565 Web site: http://www.fleetwoodhomes.com/

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