Fleetwood's 'Road to Success' National Dealer Meeting Focuses on Passion, Products and Partnerships
12 Setembro 2007 - 6:00AM
PR Newswire (US)
RIVERSIDE, Calif., Sept. 12 /PRNewswire-FirstCall/ -- Fleetwood
Enterprises' RV Group, a leading producer of recreational vehicles,
held its 2007 National Dealer Meeting at Caesar's Palace in Las
Vegas, NV from Monday, August 27 - Wednesday, August 29, 2007. The
event was attended by over 900 Fleetwood RV dealers, suppliers and
associates. "The purpose of our National Dealer Meeting is to thank
our dealers for their continued support, to award them for their
individual sales and customer service accomplishments, and to show
them our latest product innovations," said Paul Eskritt, President
of Fleetwood's RV Group. "This year was particularly exciting
because we had so many new products to introduce." The "Road to
Success"-themed meeting was kicked off on Monday evening with a
poolside welcome reception, but the core of the confab was
delivered to attendees during Tuesday's general session where
Eskritt, Travel Trailer Vice President Jim Croxton, Fleetwood
Folding Trailer General Manager Allan Reeping, and Director of
Marketing Amy Coleman spoke about Fleetwood's 2008 product plans
and marketing initiatives. Fleetwood unveiled several new products
and innovations during Fleetwood's dealer event. Highlights
included: -- The debut of the restyled American Heritage, with an
industry-first, triple-slide floor plan with 30" deep full-wall,
galley and bedroom slides. -- The re-launch of the value-priced
Terra and Fiesta Class A gas motor home brands, now featuring
standard pass-through storage and mid-ship TV floor plans. -- The
introduction of the brand-new Icon and Pulse diesel Class C motor
homes, built on the popular Dodge(R) Sprinter chassis. -- The
introduction of the brand-new Formula 5th wheel toy hauler, with
garage floor plans and exciting new entertainment options like the
Rock the Box! II customizable sound system. -- The re-launch of the
Wilderness, Prowler and Terry brands, with all-new interior decor
and exterior graphics, and more half-ton towable floor plan
offerings. Other event highlights included keynote speaker, author
Mike Abrashoff; Top Dealer Sales awards; and the 16th Annual Circle
of Excellence award ceremony where Fleetwood Enterprises' President
and CEO Elden Smith paid homage to Fleetwood's founder, John Crean,
who passed away earlier this year. Following Smith's tribute, a
memorial video reflecting on Crean's lifelong accomplishments was
played for a visibly-moved audience, many of whom had known and
admired Crean. "Because there is a Fleetwood, millions of people
are able to enjoy their leisure pursuits more comfortably, afford
better homes, and achieve greater career success and opportunity,"
said Smith. "Their lives, our lives, are better because John Crean
passed by this way." Over 40 suppliers participated with displays,
while Bank of America, Dometic and Freightliner sponsored the meal
functions, and Dave Carter & Associates sponsored the Circle of
Excellence dinner and awards gala. Post-event surveys show that 96%
of attending dealers feel the event met or exceeded their
expectations. About Fleetwood Enterprises Fleetwood RV is the
recreational vehicle operations group within Fleetwood Enterprises,
Inc. (NYSE:FLE), a leading producer of recreational vehicles and
manufactured housing through its subsidiaries. Fleetwood's
recreational vehicle line includes motor homes, travel trailers,
fifth wheels and folding trailers. Fleetwood RV products are
distributed through a nationwide network of approximately 1,000
dealers. For more information on Fleetwood Enterprises, visit our
website at http://www.fleetwood.com/. Media Contacts: Heather
Everett (951) 377-3852 DATASOURCE: Fleetwood Enterprises CONTACT:
Heather Everett of Fleetwood Enterprises, +1-951-377-3852, Web
site: http://www.fleetwood.com/
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