Fleetwood's 2009 Icon(R) Hits the Road With Rachael Ray For 'Rach to the Rescue' Series Hosted By Alex Boylan
11 Setembro 2008 - 9:00AM
PR Newswire (US)
RIVERSIDE, Calif., Sept. 11 /PRNewswire-FirstCall/ -- Fleetwood's
RV Group, a leading producer of recreational vehicles, announced
that its 2009 Icon(R) 24D Class C diesel motor home will serve as
home away from home for RACHAEL RAY talent and crew during the
show's "Rach to the Rescue" series. "Rach to the Rescue," which
debuted nationally on Tuesday, September 09, 2008, is hosted by
Alex Boylan, season two winner of CBS' Amazing Race, who travels
with seven television celebrity chefs to various cities across the
country to rescue viewers in need of culinary expertise. "We are
excited that our 2009 Icon is a part of the RACHAEL RAY show," said
Paul Eskritt, president of Fleetwood's RV Group. "Ms. Ray's radiant
personality appeals to a wide variety of people, and the show's
main demographic aligns perfectly with Icon's targeted demographic.
Additionally, with the rise in fuel prices over the last few years,
fuel efficiency has become a top-of-mind concern for consumers --
Icon averages 15-18 miles per gallon(1), making it one of the most
fuel-efficient motor homes available today." Icon is built on the
highly maneuverable Dodge(R) Sprinter chassis, making it perfectly
suited for any motor home driver, regardless of his or her RVing
expertise. Exterior highlights on the 2009 Icon include a
Mercedes-Benz(R) 6-cylinder, 3.0L turbo-diesel engine for increased
fuel efficiency; pass-through storage; up to 138" long slide-outs
for increased living space; highly styled front cap; and standard
DuPont(R) full-body paint. Interior highlights on the 24D model
include rear bedroom with queen bed; contoured, European-style
cabinetry; Corian(R) countertops; Jensen(R) 19" LCD HD-TV; and
contemporary interior decor features throughout. For a limited
time, Fleetwood is offering a $7,000 rebate to qualified customers
when they purchase a new, unused 2008 or 2009 Icon or Pulse from a
participating Fleetwood RV dealer. In addition to RACHAEL RAY,
Fleetwood RV products have also appeared on variety of television
programs, including CBS' The Price is Right and The Early Show,
NBC's Today Show, ABC's The Bachelor, MTV's Road Rules, Travel
Channel's Made in America, and Discovery Channel's Monster House
and Monster Garage. For more information about the 2009 Icon and
all of Fleetwood's recreational vehicles, please visit
http://www.fleetwoodrv.com/. RACHAEL RAY, the Emmy Award winning
Outstanding Talk Show, is distributed and produced by CBS
Television Distribution in association with Harpo Productions,
Scripps Networks and Watch Entertainment. Janet Annino is executive
producer. CBS Television Distribution is a unit of CBS Corp. About
Fleetwood Enterprises Fleetwood RV is the recreational vehicle
operations group within Fleetwood Enterprises, Inc. (NYSE:FLE), a
leading producer of recreational vehicles and manufactured housing
through its subsidiaries. Fleetwood's recreational vehicle line
includes motor homes, travel trailers, and fifth wheels. Fleetwood
RV products are distributed through a nationwide network of
approximately 750 dealers. For more information on Fleetwood
Enterprises, visit our website at http://www.fleetwood.com/. (1)
Stated MPG is based on results from unofficial road tests. Actual
MPG results will vary due to travel speed and road conditions.
Media Contact: Heather Everett (951) 377 -3852 DATASOURCE:
Fleetwood Enterprises, Inc. CONTACT: Heather Everett of Fleetwood
Enterprises, Inc., +1-951-377-3852, Web site:
http://www.fleetwood.com/
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