FLE Fleetwood Enterprises

Fleetwood RV and Prilosec OTC Hit the Road With New Marketing Agreement P&G Selects Fleetwood RV to Help Drive Sales of New OTC Heartburn Medication RIVERSIDE, Calif. and CINCINNATI, Dec. 15 /PRNewswire/ -- Fleetwood RV and Procter & Gamble today announced a partnership agreement for the marketing launch of Prilosec OTC, a non-prescription frequent heartburn medication. "P&G is thrilled to be partnering with another industry leader like Fleetwood RV," said Scott Mautz, Brand Manager for Prilosec OTC. "Their team of innovative experts is exactly what P&G is looking for to help launch Prilosec OTC." Under the agreement, a highly customized Fleetwood RV painted Prilosec purple will be prominently featured in a number of P&G marketing initiatives over the next year, including television, print and web advertising. The Fleetwood Southwind Class-A luxury motor home was recently used for the "Burntown Challenge," a 14-day, 24-city promotional tour for the new medication. "Fleetwood is always looking for innovative ways to further its marketing efforts," said Chris Braun, Senior Vice President of Fleetwood RV. "This partnership is a significant opportunity to showcase the quality and creativity that goes into every RV we build." The agreement also includes the use of two Fleetwood RVs for a sustained mobile marketing tour that is anticipated to end in December 2004. About Prilosec OTC Prilosec OTC, marketed exclusively by Procter & Gamble, is now available in food, drug, mass, and club stores in the U.S. Prilosec (omeprazole), one of the world's top-selling prescription drugs in its class, is now available over-the-counter as Prilosec OTC for the treatment of frequent heartburn, with one pill taken a day for 14 days. Prilosec OTC is the first of a new class of OTC medicines that works differently from every other non-prescription heartburn medication. It shuts down active pumps at the source of stomach acid-production. Prilosec OTC became available on store shelves across the country in September of this year and is being brought to the over-the-counter market through an alliance between Procter & Gamble Company and AstraZeneca. AstraZeneca will continue to market and sell prescription Prilosec and its other acid inhibitor, Nexium (esomeprazole magnesium) for the treatment of heartburn associated with gastroesophageal disease (GERD) and other acid-related diseases. IMS Health, IMS World Review 1997-2001 About Fleetwood Enterprises Fleetwood RV is a division of Fleetwood Enterprises, Inc. (NYSE:FLE), the nation's leader in recreational vehicle sales and a leading producer and retailer of manufactured housing. Fleetwood's recreational vehicle line includes motor homes, travel trailers, fifth wheels, truck campers and folding trailers. Fleetwood RV products are distributed through a nationwide network of more than 1,200 dealers. For more information on Fleetwood Enterprises, visit our Website at http://www.fleetwood.com/ or call 1-800-322-8216. For further information, please contact: Brandi Bormuth of Fleetwood RV, +1-650-286-7362, or cell, +1-415-533-5655, ; or Vahe Ayvazian of P&G, +1-513-983-1100, . DATASOURCE: Fleetwood RV; Procter & Gamble CONTACT: Brandi Bormuth of Fleetwood RV, +1-650-286-7362, or Cell, +1-415-533-5655, ; or Vahe Ayvazian of P&G, +1-513-983-1100, Web site: http://www.fleetwood.com/

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