Fleetwood RV Builds Strategic Partnerships to Reach Consumers for its Gearbox Lifestyle Support Vehicle Brand
26 Março 2004 - 9:46PM
PR Newswire (US)
Fleetwood RV Builds Strategic Partnerships to Reach Consumers for
its Gearbox Lifestyle Support Vehicle Brand Pilot Program Forms Key
Alliances With Major Brands in the Motocross and Supercross
Industry to Reach Target Audiences RIVERSIDE, Calif., March 26
/PRNewswire/ -- Following the recent launch of its new GearBox LSV
brand of lifestyle support vehicles, Fleetwood RV, the nation's
leader in recreational vehicle sales, has moved swiftly to create
partnerships with some of the key conduits to potential customers
in the motocross and supercross segments as well as dirt bike and
ATV enthusiasts. To date, Fleetwood has joined forces with
enthusiast media outlets including Dirt Rider Magazine and Outdoor
Life Network's (OLN) Dirt Rider Adventure program as well as
performance accessory manufacturers Spy Optics and M2R Helmets.
Fleetwood arranged one-year loans of GearBox LSV units to each of
these companies to use in their own event hospitality, rider
support and product marketing efforts at key motocross and
supercross competitions and industry events. M2R Helmets and Spy
Optics are both using the GearBox LSV for rider support and
hospitality at all 2004 AMA Supercross Series events and 2004
AMA/Chevy Trucks USMX Series events; a total of 27 events from
January to August. Dirt Rider Magazine and OLN's Dirt Rider
Adventure used the GearBox at their 24 Hour test event in Gorman,
California this past January and will use it as a support vehicle
at a variety of other events this year. "Fleetwood has really
raised the bar in the 'toy hauler' market with the GearBox," said
Ken Faught, editor in chief, Dirt Rider Magazine and co-host for
Dirt Rider Adventure. "They have done their homework and given the
customer a ton of great features in an awesome-looking unit." "Our
GearBox LSV brand was created for a very specific audience of
outdoor enthusiasts, which includes moto and supercross riders and
teams as well as dirt bike and ATV enthusiasts," said Bob Rogers,
Channel Marketing Manager for Fleetwood RV. "A key component of
marketing our GearBox is to give potential customers a chance to
experience our product first hand in an outdoor sports environment.
Appearing at these key events with such highly regarded partners
provides us with invaluable product exposure where our target
consumers work and play. Furthermore, having them use our product
in real-life situations is the strongest possible endorsement of
GearBox's value to this target audience." "We're very pleased to
partner with a market leader like Fleetwood RV," said Randy Smith,
Vice President/Racing, M2R Helmets. "The GearBox LSV is an
excellent product that really fits the needs of many of our
customers. It's a natural fit for us to be able to put it in front
of this audience. Being able to utilize GearBox for our own
marketing needs really has given our sales force an effective
platform for promoting our products." About Fleetwood Enterprises
Fleetwood RV is a division of Fleetwood Enterprises, Inc.
(NYSE:FLE), the nation's leader in recreational vehicle sales and a
leading producer and retailer of manufactured housing. Fleetwood's
recreational vehicle line includes motor homes, travel trailers,
fifth wheels, truck campers and folding trailers. Fleetwood RV
products are distributed through a nationwide network of more than
1,200 dealers. For more information on Fleetwood Enterprises, visit
our website at http://www.fleetwood.com/ or call 1-800-322-8216.
For further information, please contact Amy Coleman of Fleetwood
RV, +1-909-351-3607; or Chris De Maria, +1-212-206-8338, , or
Heather Everett, +1-650-286-7316, , both for Fleetwood RV.
DATASOURCE: Fleetwood RV CONTACT: Amy Coleman of Fleetwood RV,
+1-909-351-3607; or Chris De Maria, +1-212-206-8338, , or Heather
Everett, +1-650-286-7316, , both for Fleetwood RV Web site:
http://www.fleetwood.com/
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