As part of the launch, Excedrin is announcing
the Head Care Club featuring exclusive routines from Emmy
Award winning Choreographer Derek Hough that help support everyday head
health.
WARREN,
N.J., April 19, 2023 /PRNewswire/ -- New
research from Excedrin showed that 70% of people who experience
migraine attacks and headaches feel that their day-to-day quality
of life is impacted.1 To shine a light on the space
in between migraine attacks and reflect the full experience, the
makers of Excedrin are introducing Head Care Club, a holistic
approach to head health inspired by the new, drug-free Head Care
products, which include a daily dietary supplement and nutrient
mixes: Proactive Health*, Replenish +Focus, and Replenish
+Sleep*^. The brand is also partnering with professional
dancer, Dancing with the Stars judge and award-winning
choreographer, Derek Hough who has
curated exclusive movement routines for the program.
Nine out of 10 people agree that headaches and migraines should
be managed with a holistic, everyday routine.1 However,
46% said they are only employing management techniques on an
as-needed basis and are not using any proactive
measures.1 To go "beyond the attack" and support
people outside the moment of head discomfort the makers of Excedrin
have curated a collection of accessible and effective,
neurologist-approved routines that span mindfulness, nutrition, and
movement.
"Wellness practices like mindfulness, grounding meditation,
balanced nutrition and aerobic exercise are proven to be effective
tools for supporting head discomfort. Making small adjustments to
how we treat our bodies, not just our brains, can have significant
impact on our overall brain and head health. Everyday lifestyle
choices can determine whether head discomfort will occur or not. It
is important to proactively understand and support head health for
this reason," explained board-certified neurologist and Head Care
Club Coach, Dr. Deena Kuruvilla.
"Head Care Club is a hands-on approach that acknowledges those
moments in between and goes 'beyond the attack' to support those
who experience headache and migraine — just like the uniquely
formulated Head Care product line which will hopefully help people
achieve overall better head health."
Head Care is a new drug-free line that helps support head health
and comfort.* Head Care starts with Proactive Health*, a daily
dietary supplement that provides a consistent supply of nutrients
such as folic acid and magnesium to support proper blood flow in
the brain†, as well as promote a healthy neurological
system and nerve transmission in the brain.* Consumers can also
take advantage of the nutrient mixes — Replenish +Focus and
Replenish +Sleep.*^ While Replenish +Focus is formulated with
electrolytes to help support hydration, ginger to soothe the
stomach and caffeine to support focus, Replenish +Sleep*^ is
designed for relaxation, including electrolytes to help support
hydration, theanine to promote relaxation and melatonin to help
with the desire to fall asleep.*^
The Head Care Club is inspired by the new drug-free Head Care
line and features thoughtfully curated routines guided by various
personal experiences with head discomfort and approved by a
neurologist. The Head Care Club features:
- Custom movement routines designed by Dancing with the
Stars judge and award-winning choreographer Derek Hough, alongside fellow professional
dancer Hayley Erbert
- Mindfulness and nutrition tips from a team of wellness
influencers, including head-friendly recipes and morning
mindfulness practices
- Information and tips from a board-certified neurologist, Dr.
Deena Kuruvilla
"As experts in head pain for over 50 years, we understand the
toll that headaches and migraines can take on a person's day-to-day
with many experiencing challenges leading up to and after the
moments of discomfort – a space that many fail to acknowledge,"
shared Rishi Mulgund, Brand
Director of Pain Relief, Haleon. "The all-new Head Care
products and Head Care Club program are designed to both reflect
and support the full experience, promoting overall head health with
small adjustments to daily routines."
To learn more about Head Care from Excedrin and the Head Care
Club visit excedrin.com/headcare.
Head Care products are not intended to treat
migraines.
†Magnesium helps support proper blood flow to the
brain*
^As compared to falling asleep without melatonin. Melatonin
helps you fall asleep and is for occasional
sleeplessness.*
*These statements have not been evaluated by the Food and
Drug Administration. These products are not intended to diagnose,
treat, cure or prevent any disease.
1KRC conducted a national survey of 1,000 U.S.
adults 18-65 who experience headaches or migraines (February 7-13, 2023). Respondents were unaware
that Excedrin was the sponsor of the survey.
About Head Care from Excedrin
Head Care from Excedrin is a new, drug-free product line
specially formulated with a unique combination of ingredients to
support everyday head health and comfort.* With the addition of the
Head Care line* to Excedrin's pain relief products, the brand is
here to support you before, during, and after occasional head
discomfort.*
About Haleon US
Haleon (NYSE: HLN) is a leading global consumer health company
with a purpose to deliver better everyday health with
Humanity. Haleon's product portfolio spans five major
categories: Oral Health, Pain Relief, Respiratory Health, Digestive
Health, and Wellness. Built on trusted science, innovation, and
deep human understanding, Haleon's U.S. brands include Abreva,
Advil, Benefiber, Centrum, ChapStick®, Emergen-C,
Excedrin, Flonase, Gas-X, Natean, Nexium, Nicorette, Parodontax,
Polident, Preparation H, Pronamel, Sensodyne, Robitussin, Theraflu,
TUMS, Voltaren, and more. For more information on Haleon and its
brands, please visit www.haleon.com or contact
USMediaRelations@haleon.com.
Media Contact Information:
Meghan Sowa – Haleon
Meghan.l.sowa@haleon.com
919-864-0953
Cara Graeff – Weber Shandwick
CGraeff@webershandwick.com
215-790-4227
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SOURCE Excedrin