Green Eggs & Ham, Who-Cakes and Beezlenut Splash -- to Name Just a Few -- IHOP Partners With "Dr. Seuss' Horton Hears a Who!"
03 Março 2008 - 9:00AM
Marketwired
GLENDALE, CA hears a faint cry for help coming from a tiny speck
of dust floating through the air. Although Horton doesn't know it
yet, that speck houses an entire city named Who-ville, inhabited by
the microscopic Whos, led by the Mayor (Carell). Despite being
ridiculed and threatened by his neighbors who think he has lost his
mind, Horton is determined to save the particle... because "a
person's a person no matter how small."
The IHOP promotion is supported by an integrated marketing
effort that includes a national television commercial,
in-restaurant materials and online elements that bring the spirit
of "Dr. Seuss' Horton Hears a Who!" alive for IHOP guests. NMA
Entertainment & Marketing worked closely with IHOP in the
execution and creation of online and other promotional
elements.
For more information or to find an IHOP restaurant near you,
please visit www.ihop.com.
ABOUT IHOP
For 50 years, the IHOP family restaurant chain has served its
world famous pancakes and a wide variety of breakfast, lunch and
dinner items that are loved by people of all ages. IHOP offers its
guests an affordable, everyday dining experience with warm and
friendly service. The first IHOP opened in Toluca Lake, Calif. in
1958, and as of December 31, 2007, there were 1,344 IHOPs in 49
states, the U.S. Virgin Islands, Canada and Mexico. IHOP
restaurants are franchised and operated by Glendale, Calif.-based
IHOP, a subsidiary of IHOP Corp. (NYSE: IHP).
ABOUT FOX FILMED ENTERTAINMENT
One of the world's largest producers and distributors of motion
pictures, Fox Filmed Entertainment produces, acquires and
distributes motion pictures throughout the world. These motion
pictures are produced or acquired by the following units of FFE:
Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures,
Fox Atomic, and Twentieth Century Fox Animation.
Image Available:
http://www2.marketwire.com/mw/frame_mw?attachid=703551
Jennifer Pendergrass IHOP (818) 637-3603 Glenda Luft 5W Public
Relations (212) 584-4317 gluft@5wpr.com
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