CORRECTING and REPLACING ironSource Partners with Vodafone
23 Setembro 2021 - 3:54PM
Business Wire
Vodafone to leverage the ironSource Aura
solution suite on all devices across Europe, including in the UK,
Italy, Spain and Germany to drive a rich and optimized content
experience for customers
Third paragraph should read: Customers actively download content
on the very day their device is turned on for the first time, so
it’s particularly crucial for carriers to create an optimized
onboarding experience during this high engagement touchpoint. By
offering a dynamic setup experience, Aura enables Vodafone
customers to customize their devices with content that fits their
needs and interests.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210923005054/en/
ironSource Partners with Vodafone
(Graphic: Business Wire)
The updated release reads:
IRONSOURCE PARTNERS WITH VODAFONE
Vodafone to leverage the ironSource Aura
solution suite on all devices across Europe, including in the UK,
Italy, Spain and Germany to drive a rich and optimized content
experience for customers
ironSource (NYSE: IS), a leading business platform for the App
Economy, announced today a partnership with Vodafone, which will be
integrating the ironSource Aura solution suite on its Android
devices across Europe, including in the UK, Germany, Spain and
Italy. Aura is designed to empower carriers to build long-lasting
relationships with their customers and to improve the device
experience by providing valuable content and services at the moment
of device setup and throughout the lifecycle of the device. Through
Aura, carriers are given the flexibility to promote their owned and
operated content and services in a dynamic and seamless way.
“Offering high-quality content at points where it’s relevant,
welcome and natural, is the cornerstone of creating customer
loyalty today,” said Arnon Harish, President and Co-Founder of
ironSource. “We’re excited to partner with a leading telco brand
like Vodafone to offer their customers an optimized onboarding and
in-life device experience which is richer and better suited to each
user’s needs.”
Customers actively download content on the very day their device
is turned on for the first time, so it’s particularly crucial for
carriers to create an optimized onboarding experience during this
high engagement touchpoint. By offering a dynamic setup experience,
Aura enables Vodafone customers to customize their devices with
content that fits their needs and interests.
About ironSource
ironSource is a leading business platform for the App Economy.
App developers use ironSource’s platform to turn their apps into
successful, scalable businesses, leveraging a comprehensive set of
software solutions which help them grow and engage users, monetize
content, and analyze and optimize business performance to drive
more overall growth. The ironSource platform also empowers telecom
operators to create a richer device experience, incorporating
relevant app and service recommendations to engage users throughout
the lifecycle of the device. By providing a comprehensive business
platform for the core constituents of the app economy, ironSource
allows customers to focus on what they do best, creating great apps
and user experiences, while we enable their business expansion in
the App Economy. For more information please visit
http://www.is.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210923005054/en/
Michal Chafets michal.chafets@is.com +972548300831 Olivia
Sanford olivia.sanford@fgh.com +1(917) 439-4202
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