ironSource Completes Tapjoy Acquisition, Increasing Monetization Opportunities for App and Game Developers and Expanding ironSource’s Scale in the Market
10 Janeiro 2022 - 10:00AM
Business Wire
ironSource (NYSE: IS), a leading business platform for the App
Economy, today announced the closing of the acquisition of mobile
marketing and monetization company Tapjoy. The acquisition
continues to strengthen ironSource’s offering for app developers,
with industry-leading tools for supporting the in-app and in-game
economy, and a robust advertiser marketplace.
One of four acquisitions ironSource made in the past twelve
months, the addition of Tapjoy’s technology will deepen the value
developers get on the ironSource platform. Developers will now have
increased revenue generation opportunities via greater access to
advertiser demand actively competing for access to premium in-app
inventory, as well as additional tools to enrich in-game
economies.
ironSource has pursued a strategy of both organic and inorganic
growth, with the Tapjoy acquisition following the closing of the
Soomla, Luna and Bidalgo acquisitions in 2021. Together, these
acquisitions have served to expand ironSource’s platform offering
to provide solutions that cover even more touchpoints in an app
growth lifecycle, as well as affording the company deeper
penetration across different functions within an app-based
business.
“This acquisition, along with others we’ve made recently, will
increase the number of access points we have into app-based
businesses, as well as provide additional opportunities to expand
the number of solutions customers use on our platform,” said Tomer
Bar Zeev, CEO and co-founder of ironSource. “We’re delighted to
have the very talented Tapjoy team onboard, and look forward to
adding their technology to the ironSource platform offering.”
“Our integration with ironSource increases the impact we can
provide to the App Economy,” said Jeff Drobick, CEO of Tapjoy.
“Joining forces will enable us to focus on a robust product roadmap
to drive growth on ironSource’s comprehensive platform, and develop
a superior solution for our customers. We look forward to the next
phase of our journey and we’re excited to join the ironSource
family.”
About ironSource
ironSource is a leading business platform for the App Economy.
App developers use ironSource’s platform to turn their apps into
successful, scalable businesses, leveraging a comprehensive set of
software solutions which help them grow and engage users, monetize
content, and analyze and optimize business performance to drive
more overall growth. The ironSource platform also empowers telecom
operators to create a richer device experience, incorporating
relevant app and service recommendations to engage users throughout
the lifecycle of the device. By providing a comprehensive business
platform for the core constituents of the App Economy, ironSource
allows customers to focus on what they do best, creating great apps
and user experiences, while enabling their business expansion in
the App Economy. For more information please visit www.is.com.
About Tapjoy
Tapjoy is a leading mobile advertising and app monetization
company. Tapjoy’s platform empowers advertisers to connect with app
users through value exchange advertising that drives awareness,
engagement, and the metrics that matter most to their overall
growth. Top, global app publishers trust Tapjoy’s platform to
monetize their content, grow their audiences, and reward their
users. Founded in 2006 and headquartered in San Francisco, Tapjoy
is a global organization with offices in Los Angeles, Santa
Barbara, Boston, London, Beijing, Tokyo, and Seoul. For more
information, visit www.tapjoy.com.
Cautionary Statement Regarding Forward-Looking
Statements
This release includes various forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, or the Securities Act, and Section 21E of the Securities
Exchange Act of 1934, as amended, which represent our management’s
beliefs and assumptions concerning future events. These statements
are intended to qualify for the “safe harbor” from liability
established by the Private Securities Litigation Reform Act of
1995. Examples of such forward-looking statements include, but are
not limited to, statements regarding the expected benefits and
impacts and ironSource competitive position following the
consummation of the transaction. Words such as “expect,”
“estimate,” “project,” “budget,” “forecast,” “anticipate,”
“intend,” “plan,” “may,” “will,” “could,” “should,” “believes,”
“predicts,” “potential,” “continue,” and similar expressions are
intended to identify such forward-looking statements but are not
the exclusive means for identifying such statements. By their very
nature, forward-looking statements involve inherent risks and
uncertainties, both general and specific, and there are risks that
the predictions, forecasts, projections and other forward-looking
statements will not be achieved. You should understand that a
number of factors could cause actual results to differ materially
from the plans, objectives, expectations, estimates and intentions
expressed in such forward-looking statements set forth in the
Company’s SEC filings. ironSource cautions readers not to place
undue reliance upon any forward-looking statements, which speak
only as of the date made. Other than as may be required by
applicable laws, ironSource does not undertake or accept any
obligation or undertaking to release publicly any updates or
revisions to any forward-looking statements to reflect any change
in its expectations or any change in events, conditions or
circumstances on which any such statement is based.
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version on businesswire.com: https://www.businesswire.com/news/home/20220110005282/en/
Media contact: Rachel Jermansky ironSourcePR@icrinc.com
+1646 277-1289 Investor Relations contact: Daniel Amir
daniel.amir@is.com +1415-726-5900
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