ironSource Launches App Analytics to Help Developers Maximize Revenue, User Retention, and Growth of Mobile Apps and Games
03 Fevereiro 2022 - 10:00AM
Business Wire
With App
Analytics, now available in beta, ironSource is the only platform
to offer developers a one-stop-shop for app monetization, user
acquisition, and analytics
ironSource (NYSE: IS), a leading
business platform for the App Economy, today announced the launch
of App Analytics, now available in beta. Designed specifically for
apps and games, App Analytics further empowers developers with
essential insights on user engagement and live operations support
to drive growth and revenue. With the addition of App Analytics,
the ironSource platform effectively creates the industry’s first
one-stop-shop for developers to better monetize, scale their user
base, and access complete app data for optimization - all in one
place.
“Working with thousands of developers of all sizes, we’ve seen a
clear need in the market for a comprehensive analytics product that
analyzes all aspects of the game and app, going beyond analytics on
UA and monetization,” said Omer Kaplan, CRO and co-founder of
ironSource. “We believe that arming developers with more data and
transparency empowers them to build smarter, more successful app
businesses. This product supports that mission by adding critical
app performance data to our offering, creating the only platform
that spans monetization, user acquisition, and app analytics.”
App Analytics offers deep insights into the inner workings of an
entire app or game, with data on user behavior, playtime and
progression. App Analytics will also offer live ops software,
allowing developers to manage their A/B testing and remotely
configure their app without the need to release a new version. With
this product, app developers can gauge the impact of changes to
their app’s inner workings, from app design to in-game mechanics
and in-app monetization. Additionally, anyone working on the app
can instantly gain greater visibility - from the CEO to the product
manager to the game designer - with access to the information they
need to decide where to invest resources to maximize revenue, user
retention, and growth.
“The launch of this product not only adds significant breadth to
our platform offering, but increases the amount of people we can
address and support within an app-based business,” continued
Kaplan. “With App Analytics, we are now able to empower BI
analysts, game designers, and product managers with the critical
data and live operations support they need to improve their product
and their business.”
The ironSource platform already includes sophisticated analytics
tools such as cohort reporting, real-time pivot reports and
segmentation. With the launch of App Analytics, ironSource is going
beyond monetization and user growth analytics, and offering
developers insights that will allow them to improve a game’s
strategy or an app user’s journey, thereby allowing them to
increase engagement, performance and growth. Currently in beta, App
Analytics is available to select ironSource partners, and is
scheduled to be available to all ironSource LevelPlay users by the
end of Q1 2022.
About ironSource
ironSource is a leading business platform for the App Economy.
App developers use ironSource's platform to turn their apps into
successful, scalable businesses, leveraging a comprehensive set of
software solutions which help them grow and engage users, monetize
content, and analyze and optimize business performance to drive
more overall growth. The ironSource platform also empowers telecom
operators to create a richer device experience, incorporating
relevant app and service recommendations to engage users throughout
the lifecycle of the device. By providing a comprehensive business
platform for the core constituents of the App Economy, ironSource
allows customers to focus on what they do best, creating great apps
and user experiences, while enabling their business expansion in
the App Economy. For more information please visit www.is.com
Cautionary Statement Regarding Forward-Looking
Statements
This release includes various forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, or the Securities Act, and Section 21E of the Securities
Exchange Act of 1934, as amended, which represent our management’s
beliefs and assumptions concerning future events. These statements
are intended to qualify for the “safe harbor” from liability
established by the Private Securities Litigation Reform Act of
1995. Examples of such forward-looking statements include, but are
not limited to, statements regarding the expected benefits and
impacts of the App Analytics. Words such as “expect,” “estimate,”
“project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,”
“may,” “will,” “could,” “should,” “believes,” “predicts,”
“potential,” “continue,” and similar expressions are intended to
identify such forward-looking statements but are not the exclusive
means for identifying such statements. By their very nature,
forward-looking statements involve inherent risks and
uncertainties, both general and specific, and there are risks that
the predictions, forecasts, projections and other forward-looking
statements will not be achieved. You should understand that a
number of factors could cause actual results to differ materially
from the plans, objectives, expectations, estimates and intentions
expressed in such forward-looking statements set forth in the
Company’s SEC filings. ironSource cautions readers not to place
undue reliance upon any forward-looking statements, which speak
only as of the date made. Other than as may be required by
applicable laws, ironSource does not undertake or accept any
obligation or undertaking to release publicly any updates or
revisions to any forward-looking statements to reflect any change
in its expectations or any change in events, conditions or
circumstances on which any such statement is based.
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version on businesswire.com: https://www.businesswire.com/news/home/20220203005463/en/
Media: Rachel Jermansky ironSourcePR@icrinc.com +1646
277-1289
Investor Relations: Daniel Amir daniel.amir@is.com
+1415-726-5900
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