ironSource Launches App Marketing Software ironSource Luna, Creating a Single Platform for App Marketers to Create, Manage and Optimize Their Marketing Across All Channels to Drive Incremental Growth
17 Março 2022 - 8:30AM
Business Wire
ironSource (NYSE: IS), a leading business platform for the App
Economy, today announced the launch of their app marketing
software, ironSource Luna, allowing app marketers to execute and
control the app marketing cycle from one place for the first time.
With two core products - Luna Control and Luna Create - app
marketers can now easily build high-performing interactive
creatives at scale, deploy them across major marketing channels,
and leverage automated optimizers and deep data and insights to
drive profitable growth. The new Luna combines the capabilities of
Luna Labs and Bidalgo, both acquired by ironSource in 2021,
creating the world’s first purpose-built platform for cross-channel
app marketing.
“In an increasingly crowded app ecosystem, achieving incremental
growth simultaneously on all channels is critical to scale an
app-based business,” said Dan Greenberg, Chief Creative Officer at
ironSource. “The new Luna platform, the first specifically built
for app marketers, does just that by closing the marketing loop
across all channels so app marketers can build creatives, deploy
them across channels, and optimize to drive performance - all in
one, unified platform.”
The launch comes in conjunction with a new feature designed to
make tracking creative performance even easier. Each creative is
assigned a unique Luna Creative ID (LUCID), allowing the marketing
team to track the creative’s performance in its various iterations
and across all channels. This visibility allows marketers to
quickly gauge the performance of creatives and continually
optimize, ensuring that marketing dollars are spent to drive
incremental growth. The platform, which has a single interface
across all channels, gives the different teams within the business
- from creative and UA, to ad sales and other business functions -
a unified view of what is working (and what isn’t) in order to
quickly iterate and optimize.
The Luna platform is designed to meet the needs of app-based
businesses and games regardless of team size or app category. The
platform allows small marketing teams to fill functional gaps they
may have, in ad creatives for example, while allowing massive
app-based businesses to align and optimize marketing across
channels and stakeholders. Critically, the platform also includes
Luna Search Ads, a product allowing marketers to optimize their
marketing on Apple Search Ads, a channel which has seen a
significant increase in spend in the last year. Marketers
interested in joining the closed beta can reach out via the website
on luna.is.com, or see a demo in person at The Game Developers
Conference in San Francisco.
“This launch is a testament to the strength of our M&A
strategy. By combining the capabilities of Luna Labs and Bidalgo,
we’re able to create a compelling offering to drive greater value
and stickiness with customers, as well as capitalize on additional
streams of marketing spend, which we expect will significantly
expand our TAM,” said Tomer Bar-Zeev, CEO and co-founder of
ironSource. “Profitable, sustainable app growth is key to the
future growth of the App Economy as a whole, and with ironSource
Luna we’re empowering app marketers with everything they need to
drive that growth.”
About ironSource ironSource is a leading business
platform for the App Economy. App developers use ironSource’s
platform to turn their apps into successful, scalable businesses,
leveraging a comprehensive set of software solutions which help
them grow and engage users, monetize content, and analyze and
optimize business performance to drive more overall growth. The
ironSource platform also empowers telecom operators to create a
richer device experience, incorporating relevant app and service
recommendations to engage users throughout the lifecycle of the
device. By providing a comprehensive business platform for the core
constituents of the App Economy, ironSource allows customers to
focus on what they do best, creating great apps and user
experiences, while enabling their business expansion in the App
Economy. For more information please visit www.is.com
Cautionary Statement Regarding Forward-Looking
Statements This release includes various forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, or the Securities Act, and Section 21E of the
Securities Exchange Act of 1934, as amended, which represent our
management’s beliefs and assumptions concerning future events.
These statements are intended to qualify for the “safe harbor” from
liability established by the Private Securities Litigation Reform
Act of 1995. Examples of such forward-looking statements include,
but are not limited to, statements regarding the expected
functionality, benefits and impacts of ironSource Luna. Words such
as “expect,” “estimate,” “project,” “budget,” “forecast,”
“anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,”
“believes,” “predicts,” “potential,” “continue,” and similar
expressions are intended to identify such forward-looking
statements but are not the exclusive means for identifying such
statements. By their very nature, forward-looking statements
involve inherent risks and uncertainties, both general and
specific, and there are risks that the predictions, forecasts,
projections and other forward-looking statements will not be
achieved. You should understand that a number of factors could
cause actual results to differ materially from the plans,
objectives, expectations, estimates and intentions expressed in
such forward-looking statements set forth in the Company’s SEC
filings. ironSource cautions readers not to place undue reliance
upon any forward-looking statements, which speak only as of the
date made. Other than as may be required by applicable laws,
ironSource does not undertake or accept any obligation or
undertaking to release publicly any updates or revisions to any
forward-looking statements to reflect any change in its
expectations or any change in events, conditions or circumstances
on which any such statement is based.
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version on businesswire.com: https://www.businesswire.com/news/home/20220317005236/en/
Media: Rachel Jermansky ironSourcePR@icrinc.com +1646
277-1289
Investor Relations: Daniel Amir daniel.amir@is.com
+1415-726-5900
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