ironSource Launches First Widely-Available Mobile Game Marketability Testing Tool, Taking Guesswork out of Publishing
22 Março 2022 - 9:25AM
Business Wire
First tool to productize the decision-making
element of whether or not to publish a game, now available on
ironSource LevelPlay
ironSource (NYSE: IS), a leading business platform for the App
Economy, today announced its Marketability testing tool for mobile
gaming apps. The decision-making tool offers a predictive sandbox
that matches the game to the audience, resulting in a marketability
score that gives the developer clarity on which titles to invest in
and launch. It is the only tool on the market that addresses the
question of game marketability together with a competitive analysis
to support that decision, ultimately providing the app developer
with a ‘go/no go’ conclusion.
Developers face huge challenges when it comes to testing new
game concepts. The industry lacks a solution that can quickly test
prototypes and provide a definitive answer on which games to
confidently launch. As a result, games often fail in global launch
because the data from the initial testing was not representative of
the game’s true audience. ironSource’s Marketability tool takes the
guesswork out of this process. It tests the game on its predicted
audience, and places the results on a marketability curve created
uniquely for the game, which shows how it stacks up in relation to
other games in its genre. This results in a score based on a game’s
potential to scale profitably, allowing a developer to very quickly
make a decision on whether to invest in a full-scale launch or not.
By using the tool, developers can deploy and leverage their
resources more cost-efficiently, test at scale, and can get high
potential titles launched fast.
“In an industry where time-to-market and margins are critical,
the industry lacked a freely-available tool that predicted a game’s
ability to scale, and offered a definitive conclusion on if to
launch or not. Our Marketability tool changes that. It allows
developers to focus their time on those apps likely to be
successful, while also not missing out on a potential hit,”
explains Nimrod Zuta, VP Product at ironSource. “Our publishing
solution, Supersonic, has used the tool to quickly identify its
latest hyper-casual hits, like Color Match which has been at the
top of the charts for over 14 weeks, and we’re now making it
available to other developers and publishers using ironSource
LevelPlay. This launch centralizes even more critical business
functions within LevelPlay, giving app developers the tools they
need to scale their app, in one accessible place.”
About ironSource ironSource is a leading business
platform for the App Economy. App developers use ironSource's
platform to turn their apps into successful, scalable businesses,
leveraging a comprehensive set of software solutions which help
them grow and engage users, monetize content, and analyze and
optimize business performance to drive more overall growth. The
ironSource platform also empowers telecom operators to create a
richer device experience, incorporating relevant app and service
recommendations to engage users throughout the lifecycle of the
device. By providing a comprehensive business platform for the core
constituents of the App Economy, ironSource allows customers to
focus on what they do best, creating great apps and user
experiences, while enabling their business expansion in the App
Economy. For more information please visit www.is.com
Cautionary Statement Regarding Forward-Looking
Statements
This release includes various forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, or the Securities Act, and Section 21E of the Securities
Exchange Act of 1934, as amended, which represent our management’s
beliefs and assumptions concerning future events. These statements
are intended to qualify for the “safe harbor” from liability
established by the Private Securities Litigation Reform Act of
1995. Examples of such forward-looking statements include, but are
not limited to, statements regarding the expected benefits and
impacts of the testing tool. Words such as “expect,” “estimate,”
“project,” “scale,” “budget,” “forecast,” “anticipate,” “intend,”
“plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,”
“potential,” “continue,” and similar expressions are intended to
identify such forward-looking statements but are not the exclusive
means for identifying such statements. By their very nature,
forward-looking statements involve inherent risks and
uncertainties, both general and specific, and there are risks that
the predictions, forecasts, projections and other forward-looking
statements will not be achieved. You should understand that a
number of factors could cause actual results to differ materially
from the plans, objectives, expectations, estimates and intentions
expressed in such forward-looking statements set forth in the
Company’s SEC filings. ironSource cautions readers not to place
undue reliance upon any forward-looking statements, which speak
only as of the date made. Other than as may be required by
applicable laws, ironSource does not undertake or accept any
obligation or undertaking to release publicly any updates or
revisions to any forward-looking statements to reflect any change
in its expectations or any change in events, conditions or
circumstances on which any such statement is based.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220322005642/en/
Media contact: Ilana Stemmer ilana.stemmer@is.com
+972542860810
Investor Relations contact: Daniel Amir
daniel.amir@is.com +1415-726-5900
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