ironSource Announces Mediation Partnership With Tilting Point
26 Abril 2022 - 9:06AM
Business Wire
Publisher of SpongeBob and Star Trek officially
selects ironSource LevelPlay to monetize their award-winning
games
ironSource (NYSE: IS), a leading business platform for the App
Economy, today announced the continuation of its mediation
partnership with Tilting Point. The leading free-to-play games
publisher signed a three-year deal to utilize LevelPlay and its
suite of products to maximize revenue, and optimize their
monetization strategy with minimum overhead. Tilting Point is using
LevelPlay for over 95 percent of its app titles that support ads,
including both third-party titles, such as Adventure Escape
Mysteries and Homesteads, and owned and operated titles like Star
Trek Timelines and SpongeBob: Krusty Cook-Off. The continued
partnership follows a year where ironSource LevelPlay was critical
in ensuring that Tilting Point’s games were able to continue
scaling in the post-IDFA era.
“ironSource has been a critical asset to Tilting Point as far as
providing revenue solutions to our game developers,” said Samir
Agili, Co-CEO & President at Tilting Point. “The continuation
of this partnership is a testament to ironSource’s outstanding and
reliable tech service, and should signal to other partners that we
will prioritize the best tools available to raise their game.”
“After a successful long-standing partnership, we’re delighted
to continue working with Tilting Point on growing the games in
their portfolio,” said Nimrod Zuta, VP Product at ironSource.
“We’ve invested heavily in products designed to empower developers
with more tools intended to drive business growth, and it’s great
to see Tilting Point leveraging multiple solutions on our platform
to increase revenue for their game developers - especially
following Apple’s latest privacy update.”
Since the start of the year, ironSource has launched several
products, including App Analytics, Real Time Pivot reports and
Dynamic Segmentation, as part of its ongoing mission to support
developers in creating scalable and successful app businesses.
About Tilting Point Tilting Point is a leading
free-to-play publisher that powers up existing live games using
deep marketing and product expertise, cutting-edge technology and a
user acquisition war chest. Recognized as one of the top mobile
game makers in the world by PocketGamer.biz in 2021, Tilting Point
was founded in 2012, and has grown to a staff of over 400 people
with offices in New York, Barcelona, Boston, Kyiv, Los Angeles,
Seoul & San Diego. Tilting Point’s most successful games
include SpongeBob: Krusty Cook-Off, Star Trek Timelines, and
Warhammer: Chaos & Conquest.
About ironSource ironSource is a leading business
platform for the App Economy. App developers use ironSource's
platform to turn their apps into successful, scalable businesses,
leveraging a comprehensive set of software solutions which help
them grow and engage users, monetize content, and analyze and
optimize business performance to drive more overall growth. The
ironSource platform also empowers telecom operators to create a
richer device experience, incorporating relevant app and service
recommendations to engage users throughout the lifecycle of the
device. By providing a comprehensive business platform for the core
constituents of the App Economy, ironSource allows customers to
focus on what they do best, creating great apps and user
experiences, while enabling their business expansion in the App
Economy. For more information please visit www.is.com
Cautionary Statement Regarding Forward-Looking
Statements This release includes various forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended, which represent our management’s beliefs and
assumptions concerning future events. These statements are intended
to qualify for the “safe harbor” from liability established by the
Private Securities Litigation Reform Act of 1995. Words such as
“will,” “believe,” “intended,” “designed to,” and similar
expressions are intended to identify such forward-looking
statements but are not the exclusive means for identifying such
statements. By their very nature, forward-looking statements
involve inherent risks and uncertainties. Factors that could cause
actual results to differ materially from expectations include:
Interruptions, performance problems or defects associated with our
platform which could diminish our brand; failure to maintain and
enhance our brand which will impair our ability to expand our
customer base; reliance on operating system providers and app
stores to support the company’s platforms; dependence upon the
success of the gaming and mobile app ecosystem and the risks
generally associated with the gaming industry; and other risk
factors set forth in the company’s filings with the U.S. Securities
and Exchange Commission. Forward-looking statements speak only as
of the date on which they were made. Other than as may be required
by applicable laws, ironSource does not undertake any obligation to
update publicly or revise any forward-looking statements to reflect
circumstances or events that occur after the date the
forward-looking statements are made.
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version on businesswire.com: https://www.businesswire.com/news/home/20220427005058/en/
Media contact: Ilana Stemmer ilana.stemmer@is.com
+972542860810 Investor Relations contact: Daniel Amir
daniel.amir@is.com +1415-726-5900
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