ironSource Launches Luna Views: Giving App Marketers Instant Visibility into Critical Campaign Metrics with Customizable Data Views
04 Maio 2022 - 9:00AM
Business Wire
New feature enables app marketers to create
custom dashboards to analyze cross-channel app marketing campaign
performance and then optimize accordingly
ironSource (NYSE: IS), a leading business platform for the App
Economy, today announced the launch of Luna Views, allowing
customers using ironSource Luna app marketing software to easily
and quickly access critical campaign breakdowns that would normally
require resource-intensive manual work of a BI team. Based on live
data, Luna Views offers a library of ready-made widgets covering
popular metrics and activities like creative testing, best and
worst performing creatives, ROAS and CPC. Additionally, it is fully
modular, allowing marketers to create custom views for data and
breakdowns they need.
“Being able to understand campaign performance from multiple
different angles at a glance is key to making app marketing work
today, and that challenge is only compounded by having multiple
channels, creatives and bids running at any one time,” said Adam
Stevens, VP Product, at ironSource Luna. “Making data visible,
accessible and custom tailored to each team member's need is a
critical part of making it useful, and that’s what we’re doing with
Luna Views. By increasing visibility and efficiency, and enabling
better collaboration between teams, we’re ultimately helping
marketers drive more incremental growth.”
In an industry with large numbers of creative campaigns running
simultaneously, the huge amounts of data being processed can be
overwhelming for less data-savvy team members who need visibility
into campaigns’ performance, and for those who need instant
insights into the most important KPIs. Additionally, there’s no
one-size-fits-all for how data should be viewed, with each growth
team needing a different view of different data to help them
optimize campaigns. Luna’s new dashboard feature addresses this
complexity by offering a fully modular, customizable view of the
unified, live data of app marketing campaigns. The dashboards
utilize widgets, each configurable to hundreds of marketing
parameters with multiple different chart types, enabling a truly
unique and personalized view based on the specific needs of each
app business for each of their apps. The data can then easily be
shared in easily digestible charts for others in the company. Since
launching in closed beta customers have created, on average, 2-3
new boards every month, a testament to the value the feature drives
for marketers.
For more information regarding promotions on Luna Views, please
contact the team here.
About ironSource ironSource is a leading business
platform for the App Economy. App developers use ironSource's
platform to turn their apps into successful, scalable businesses,
leveraging a comprehensive set of software solutions which help
them grow and engage users, monetize content, and analyze and
optimize business performance to drive more overall growth. The
ironSource platform also empowers telecom operators to create a
richer device experience, incorporating relevant app and service
recommendations to engage users throughout the lifecycle of the
device. By providing a comprehensive business platform for the core
constituents of the App Economy, ironSource allows customers to
focus on what they do best, creating great apps and user
experiences, while enabling their business expansion in the App
Economy. For more information please visit www.is.com
Cautionary Statement Regarding Forward-Looking
Statements
This release includes various forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, which represent our management’s beliefs and assumptions
concerning future events. These statements are intended to qualify
for the “safe harbor” from liability established by the Private
Securities Litigation Reform Act of 1995. Words such as “will,”
“believe,” “potential,” and similar expressions are intended to
identify such forward-looking statements but are not the exclusive
means for identifying such statements. By their very nature,
forward-looking statements involve inherent risks and
uncertainties. Factors that could cause actual results to differ
materially from expectations include: Interruptions, performance
problems or defects associated with our platform which could
diminish our brand; new products and technology and our entry into
new markets not being successful;; reliance on operating system
providers and app stores to support the company’s platforms;
dependence upon the success of the gaming and mobile app ecosystem
and the risks generally associated with the gaming industry; and
other risk factors set forth in the company’s filings with the U.S.
Securities and Exchange Commission. Forward-looking statements
speak only as of the date on which they were made. Other than as
may be required by applicable laws, ironSource does not undertake
any obligation to update publicly or revise any forward-looking
statements to reflect circumstances or events that occur after the
date the forward-looking statements are made.
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version on businesswire.com: https://www.businesswire.com/news/home/20220502005711/en/
Media: Ilana Stemmer ilana.stemmer@is.com +972 54 286
0810
Investor Relations: Daniel Amir daniel.amir@is.com +1 415
726 5900
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