Programs in Six Cities to Receive
Acceleration Funding
The Coca-Cola Company today announced the 2014 winners of its
“Shaping a Better Future Grant Challenge” – a competition
exclusively for members of the World Economic Forum’s Global
Shapers Community.
Global Shapers are young leaders between 20 and 30 years old who
are organized into a network of 400 city-based hubs. For the
competition, Global Shapers launch programs that address the
world’s most challenging societal issues, with the opportunity to
win seed money to sustain and expand their initiatives. Entries
this year addressed pressing issues including protection of the
environment, civic activism, community investment and youth
entrepreneurship.
Global Shapers from Chandigarh, India received the $50,000 Grand
Prize for their project, “Kalpa Vrishka,” or “The Tree of Wishes.”
This innovative technology-driven project developed a network of
mobile apps to match organizations and charities in most need with
willing donors and philanthropists.
One of the winning apps, BloodDonor.me, matches blood donors to
recipients. In India, due to low donation rates, there is only
enough blood supply to meet 10 percent of transfusion requests. By
socially encouraging individuals to donate blood, and matching them
to patients in need, BloodDonor.me fills a critical gap in India.
Already, the app has been downloaded by more than 500 people in the
City of Chandigarh, impacting more than 2,000 people.
The second winning app, InKind, allows nonprofit organizations
to post specific high-priority needs onto the app such as requests
for books, clothing, funding or volunteers. Then, users can browse
through this gallery of requests and select the exact need they
would like to fulfill. The Global Shapers developed this app after
their research showed that 60 percent of donations in Chandigarh
were going toward low-need charitable endeavors.
The funding from the Coca-Cola Shaping a Better Future Grant
will accelerate the Chandigarh Global Shapers’ efforts to grow the
reach of their project, expanding the Kalpa Vrishka platform across
India and internationally.
Munish Jauhar, a Global Shaper from the Chandigarh Hub, said,
“The bedrock principle that our team of young leaders established
was respecting and leveraging the capabilities of all involved. We
kept a common goal to serve the community and to work selflessly.
It was a life-changing experience.”
Elaine Bowers Coventry, creator of the Coca-Cola Shaping a
Better Future Grant Challenge, said, “It is inspirational to see
the relentless optimism of the Global Shapers Community. They are
creating scalable solutions that address the world’s most pressing
issues. At The Coca-Cola Company, we believe in leading through
action, and we are proud to sponsor a community that shares, and
indeed, embodies this approach to bettering their communities and
world.”
The Coca-Cola Company also recognized five other Global Shaper
hubs with $10,000 grants for the following projects:
- Madrid, Spain: Challenging youth
to define their own roads in life by generating a movement that
will increase their confidence to do what most inspires them. The
Madrid Hub’s project, “What Do You Want to Do with Your Life?” is
producing the first rigorous qualitative research and documentary
of Spanish youth’s reality and aspirations for the future.
- Kumasi, Ghana: Substantially
reducing plastic waste in the city of Kumasi, while creating
employment opportunities for street youth and the physically
challenged. The Kumasi Hub’s project, “Turning Trash to Treasures,”
is rescuing plastic waste and converting it into beautiful,
durable, affordable, cost effective and environmentally friendly
products through upcycling as opposed to recycling.
- Florianópolis, Brazil: Providing
high quality education on citizenship and politics, in a way that
is understandable, inspiring and fun, filling a major gap in
Brazilians educational base. The Florianópolis Hub’s project,
“Politize!” is a web platform for education and debate on public
policy, laws and civic matters, featuring interactive series with
specialists on specific themes such as education, economics and the
environment.
- Bujumbura, Burundi: Giving
homeless children the opportunity to further develop their
potential. The Bujumbura Hub’s project, “Feed a Child,” identifies
street children and creates a profile for them with a cost estimate
of what is required for each child to leave the street and go back
to school, then matching them with mentors and sponsor families to
fund their rehabilitation.
- San Juan, Puerto Rico:
Re-shaping the public’s perception regarding composting toilets and
their benefits, leading to an increase in availability and usage of
toilets and homemade compost. The San Juan Hub’s project “I Give a
Crap,” is a sustainable ecological sanitation project that
addresses rural and urban farmer’s environmental, public health,
and agricultural outputs through custom-designed on-site composting
systems.
Adeyemi Babington-Ashaye, Head of the Global Shapers Community,
World Economic Forum, said, “Through partnership with The Coca-Cola
Company, we are building a stronger tomorrow. The Shaping a Better
Future Grant Competition supports dynamic young leaders to work
together to shape a better world. Now, with more than 400 hubs and
more than 4,500 Global Shapers, our grassroots model of global
impact is stronger than ever. We look forward to continuing this
exciting journey with The Coca-Cola Company.”
As part of the challenge, Coca-Cola encouraged Global Shapers to
promote their projects within the community using social media. The
Global Shapers used their vast social media networks to share and
discuss their favorite projects, demonstrate the issues and impact
of the projects to online viewers, and finally, select
semifinalists. “We built the Grant Competition to highlight one of
the key strengths of this generation – socially sharing. Through
the Shaping a Better Future Grant Challenge platform, we were able
to facilitate incredible knowledge transfer and the spirit of
worldwide teamwork among the Global Shapers Community,” said
Katherine Cherry of The Coca-Cola Company.
The members of Global Shapers Community self-select the Shaping
a Better Future Challenge winners, and final scoring is done by
leading individuals representing The Coca-Cola Company, the World
Economic Forum, governments and other members of civil society.
Judging criteria include the severity of issues addressed, the
number of lives impacted, overall return on investment and the
ability of the project to be scaled more broadly.
The Coca-Cola Shaping a Better Future Grant Challenge is now in
its second year. Already, the 2013 Winners are making a measurable
impact. The Grand Prize Winner, a joint project from the Rome and
Nairobi Hubs, is supporting the diffusion of clean energy and
innovative technologies as key enablers for education and access to
culture. With its grant from Coca-Cola, the “Powering Education”
project has distributed approximately 300 solar lamps to 300
students in 12 schools located in rural off-grid communities in
Kenya.
About the Global Shapers
Community
The Global Shapers Community is a network of hubs developed and
led by young people who are exceptional in their drive to make a
contribution to their communities. Today, there are more than 4,500
Global Shapers in over 400 hubs in over 160 countries. The
community is one of several multi-stakeholder initiatives at the
World Economic Forum. Shapers develop projects to tackle some of
the most pressing problems in their communities.
(www.globalshapers.org).
About the World Economic
Forum
The World Economic Forum is an international institution
committed to improving the state of the world through
public-private cooperation in the spirit of global citizenship. It
engages with business, political, academic and other leaders of
society to shape global, regional and industry agendas.
Incorporated as a not-for-profit foundation in 1971 and
headquartered in Geneva, Switzerland, the Forum is independent,
impartial and not tied to any interests. It cooperates closely with
all leading international organizations (www.weforum.org).
About The Coca-Cola
Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and
still brands. Led by Coca-Cola, one of the world's most valuable
and recognizable brands, our Company's portfolio features 17
billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola
Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del
Valle. Globally, we are the No. 1 provider of sparkling beverages,
ready-to-drink coffees, and juices and juice drinks. Through the
world's largest beverage distribution system, consumers in more
than 200 countries enjoy our beverages at a rate of 1.9 billion
servings a day. With an enduring commitment to building sustainable
communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a
safe, inclusive work environment for our associates, and enhance
the economic development of the communities where we operate.
Together with our bottling partners, we rank among the world's top
10 private employers with more than 700,000 system associates. For
more information, visit Coca-Cola Journey at
www.coca-colacompany.com, follow us on Twitter at
twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at
www.coca-colablog.com or find us on LinkedIn at
www.linkedin.com/company/the-coca-cola-company.
The Coca-Cola CompanyAmanda Rosseter, +01
404.676.2683Director, Media
Relationspress@coca-cola.comorWorld Economic
ForumMurray NicolSenior Manager, Media and
Communications, Global Shapers
Communitymurray.nicol@weforum.org
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