La Quinta and Baymont Guests Reap Benefits of Integrated Loyalty Program; New Resort Partner Offers Loyal Guests Even More Rewar
15 Abril 2005 - 2:16PM
PR Newswire (US)
La Quinta and Baymont Guests Reap Benefits of Integrated Loyalty
Program; New Resort Partner Offers Loyal Guests Even More Reward
Choices DALLAS, April 15 /PRNewswire-FirstCall/ -- Following the
systems integration of the Baymont, Woodfield Suites and Budgetel
brands, the La Quinta Corporation (NYSE:LQI) announces the launch
of its combined, enhanced guest loyalty program, Returns(R). The
newly combined Returns program marries the best elements of the
Baymont, Woodfield Suites and Budgetel guest loyalty program, Guest
Ovations, with those from La Quinta's guest loyalty program,
Returns. The result of the integration of the two programs allows
guests staying at any of the La Quinta family of hotels the
opportunity to earn points that can be redeemed for airline
miles/credits, free night certificates and a multitude of unique
rewards, including a choice of gift certificates for use at more
than 20 retailers and restaurants. "By leveraging the best from
each program, the newly combined Returns program provides our
frequent guests with additional reward options when redeeming their
points," said Rufus Schriber, executive vice president of sales and
marketing of La Quinta Corporation. "We are confident the rewards
and benefits now offered by the Returns program will serve as yet
another appealing incentive for members who continue to remain
loyal to the La Quinta and Baymont brands." In addition to free
night certificates for stays at any of the more than 590 La Quinta,
Baymont, Woodfield Suites and Budgetel hotels nationwide, Returns
members can also redeem points for: * Airline miles/credits from
six airline partners -- American Airlines(R) AAdvantage(R), Delta
SkyMiles(R) and Continental Airlines OnePass(R), Midwest
Airlines(R) Miles, Northwest Airlines(R) WorldPerks(R) and
Southwest Airlines Rapid Rewards(R). * Certificates/gift cards for
use at national restaurants, retailers and entertainment venues,
such as Sam's Club(R), Office Depot(R) and Marcus Theatres(R). *
Gas cards for use at Speedway SuperAmerica(R) and $50 gift
certificates from Enterprise Rent-A-Car(R). And now, members of the
newly combined Returns program planning that exotic or relaxing
getaway can take advantage of an exciting new benefit with
Wyndham(R) Hotels and Resorts. Returns members can redeem their
points for an Award Certificate, entitling them to a free night
stay at any participating Wyndham hotel or resort. With more than
150 locations in the United States, Mexico, the Dominican Republic,
Canada and the Caribbean, Returns members have a variety of popular
vacation destination choices. All members of the Returns program
are assigned to three distinct benefit categories, Silver, Gold and
Elite based on their level of participation in the program. The
newly combined program features services, such as express check-in,
late check-out, secure account access and online point redemption
via the new Returns member website, http://www.yourreturns.com/ .
For more details or to enroll in the newly combined Returns guest
loyalty program, guests can go online at
http://www.yourreturns.com/ , call the Returns Service Center at
1-800-642-4258 or visit the front desk at any La Quinta, Baymont,
Woodfield Suites or Budgetel hotel. About La Quinta Corporation La
Quinta Corporation is one of the largest owner/operators of
limited- service hotels in the United States. Based in Dallas,
Texas, the Company owns, operates or franchises more than 590
hotels in 39 states and Canada under the La Quinta Inns(R), La
Quinta Inn & Suites(R), Baymont Inn & Suites(R), Woodfield
Suites(R) and Budgetel(R) brands. For reservations or more
information about La Quinta Corporation, its brands or franchising
program, please visit http://www.lq.com/ . DATASOURCE: La Quinta
Corporation CONTACT: Teresa Ferguson, +1-214-492-6937, or , or
Charles Roberts, +1-214-492-6732, or , both of La Quinta
Corporation Web site: http://www.lq.com/
http://www.yourreturns.com/
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