New Study Conducted by Behr Paint Shows More
Than Half of Americans Believe Black Tones in the Home Create
a New Energy and Vibe and Make a Space Feel Bold
SANTA
ANA, Calif., Aug. 15,
2023 /PRNewswire/ -- Today, Behr Paint Company
announces its 2024 Color of the Year, Cracked Pepper (PPU18-01), a
timeless and modern hue that awakens the senses and exudes
confidence on every scale. DIYers, designers and professionals
alike can incorporate Cracked Pepper into their projects and help
transform any space by wrapping the walls to make a bold statement
or adding an accent for a hint of sophistication.
"As we look into 2024, creating a sense of comfort and belonging
will continue to drive design decisions—but now, as life returns to
its more familiar rhythms, it's time to allow our senses to come
alive," says Erika Woelfel, Vice
President of Color and Creative Services at Behr Paint Company.
"From heightening the aromas of a dining room to feeling the
softness of a living area, Cracked Pepper enhances the natural
expression in any space."
New research conducted by Behr Paint1
reveals:
- More than half of Americans (54%) say black tones in the home
create a new energy and vibe.
- Two- thirds (64%) of Americans agree that black tones in the
home make a space feel bold.
- More than half (57%) of Americans say that painting a
wall a dark(er) color gives the room a designer
aesthetic.
- Three-quarters (74%) of Americans would consider painting an
area or room a dark color.
- Half (50%) of Americans say a dark color on the wall(s) makes a
room feel elevated.
- More than half of Millennials (61%) agree black tones instantly
give the home a fresh look.
- Half (50%) of Americans say a dark color on the wall(s) creates
a sense of comfort in the home.
"We recognize the growing desire for using darker colors
throughout spaces," says Jodi Allen,
Global Chief Marketing Officer at Behr Paint Company. "Adding a
soft black like Cracked Pepper evokes a sense of confidence and
individuality that we want all of our customers to feel after
completing a project."
The deep and dynamic hue transcends design styles from modern,
classic, casual, retro and more, while pairing seamlessly with
other colors, finishes, patterns, and textures. From homes to
hospitality, and everything in between, Cracked Pepper's confidence
radiates from any wall it coats, trim it touches, surface it sweeps
or item it's applied to.
The 2024 Color of the Year is also featured in the expertly
curated BEHR® Designer Collection of 30 best-selling neutral
colors. Created to help DIYers, designers and professionals
choose color with confidence, the timeless collection streamlines
the paint selection process, turning ordinary home improvement
projects into designer-quality makeovers.
To celebrate the 2024 Color of the Year, Behr Paint is hosting a
sweepstakes on Instagram starting on August
16th. Five winners will each receive $10,000 to help them transform and elevate a
space in their home with Cracked Pepper. Follow @behrpaint on
Instagram to learn more about how to enter. Terms and conditions
apply. For official rules, visit:
behr.com/2024cotysweepstakes.
Cracked Pepper is available in Behr's top-rated, one-coat hide
guaranteed* BEHR DYNASTY® and BEHR® MARQUEE®, as well as BEHR
ULTRA® and BEHR PREMIUM PLUS® paint formulas exclusively at The
Home Depot stores nationwide. To learn more about Cracked Pepper
and to find project inspiration visit
behr.com/2024coty.
*Valid only when tinted to colors from the BEHR DYNASTY®
& MARQUEE® Interior One-Coat Hide Color Collection.
About Behr Paint Company
Founded in 1947, Behr Paint Company is one of the largest
manufacturers of paints, primers, decorative finishes, stains,
surface preparation and application products for do-it-yourselfers
and professionals in the United
States, Canada, and
Mexico. The Santa Ana, Calif.-based company, and maker of
the most trusted paint brand in America* BEHR®, along with the
KILZ® and WHIZZ® brands, are dedicated to meeting the project needs
of DIYers, designers and professional paint contractors with an
unwavering commitment to quality, innovation, and value. For more
information, visit Behr.com. Professional paint contractors
and designers can visit Behr.com/Pro to learn about products, color
tools and services. Behr Paint Company is a subsidiary of Masco
Corporation (NYSE: MAS). *According to the 2023 Lifestory
Research study.
Behr and the Behr logo are registered
trademarks of Behr Process Corporation.
CONTACT: behrdiy@mbooth.com
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1 Methodology: Behr commissioned an
online survey among n=1,000 general population Americans 18 years
of age and older. Data is nationally representative by age, gender,
race/ethnicity, and region. The survey was fielded between July
20-21, 2023. The margin of error (MOE) for the total sample is +/-
3 percentage points.
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SOURCE Behr Paint Company