CKX and Cirque du Soleil Announce the Return of Elvis to Las Vegas at MGM MIRAGE's Project CityCenter
17 Agosto 2006 - 4:48PM
PR Newswire (US)
Elvis Presley Show, to be Permanently Located at CityCenter
Hotel/Casino, Expected to Open November 2009 NEW YORK, Aug. 17
/PRNewswire-FirstCall/ -- CKX, Inc., (NASDAQ:CKXE), its subsidiary
Elvis Presley Enterprises and Cirque du Soleil have reached an
agreement with MGM MIRAGE (NYSE:MGM) to create a permanent Elvis
Presley show at the CityCenter hotel/casino, under construction in
Las Vegas. The show is expected to open with the hotel in November
2009. The deal announced during Elvis Week, the week in which we
commemorate Elvis' untimely passing on August 16, 1977, marks the
return of Elvis to Las Vegas, the site of some of the most
remarkable performances of his illustrious career. Cirque du
Soleil's creative team is inspired by this new extravaganza. The
creative combination of live musicians and singers, projections,
dance and the latest in multimedia sound and lighting technology
are stimulating and aim at offering an emotional bond with the
audience. The show will bring Elvis back to Las Vegas for millions
of his existing fans and create a buzz that will enable the persona
of Elvis to reach untold numbers of new fans. A design
collaboration between MGM MIRAGE and six internationally acclaimed
architects, CityCenter will open in 2009 on 66 acres between the
Bellagio and Monte Carlo resorts. At the heart of the action on the
Las Vegas Strip, CityCenter will feature a soaring 60-story,
4,000-room hotel/casino, two 400-room non-gaming hotels, 500,000
square feet of retail shops, dining and entertainment venues and
nearly 2,800 luxury condominiums. Robert F.X. Sillerman, Chairman
and CEO of CKX, Inc., commented, "I am pleased that during this
time, when we remember Elvis Presley and celebrate his life, we are
able to announce his return to Las Vegas, a place where he truly
rose to iconic status. And with the remarkable creative talent of
Cirque du Soleil, fans who saw Elvis perform, as well as those who
never had a chance to see him, will be able to experience Elvis in
an entirely new and exciting way. This will be the first step in
establishing a twenty-first century presence in Vegas for the
King." Guy Laliberte, Founder of Cirque du Soleil, commented, "This
new creative challenge is exactly what we strive at accomplishing
in the development of our new productions. Cirque du Soleil is
thrilled to be involved in CityCenter and we are particularly
honored to be entrusted with this assignment. We are working
closely with our partners to ensure the public will have an
unforgettable encounter with the King of Rock and Roll. Elvis had a
unique relationship with his adoring fans in Vegas and a large part
of our mission is to recreate the excitement and the spirit of joy
he generated here." Bobby Baldwin, President and CEO of Mirage
Resorts, an MGM MIRAGE operating division, said, "We are thrilled
to partner with our friends and colleagues at Cirque du Soleil, who
are known the world over for creating memorable entertainment
experiences. With this show we will bring together Elvis, an icon
of Las Vegas entertainment history, with CityCenter, a destination
that represents the future of this remarkable city." The
announcement represents another step in the creative partnership
between CKX and Cirque du Soleil. In May, the two companies
announced an agreement for the creation, development, production
and promotion of Elvis Presley Projects, featuring touring and
permanent shows as well as multimedia interactive "Elvis
Experiences" throughout the world. CKX and Cirque du Soleil expect
by 2008 to open at least one touring Elvis show in Europe and/or
Asia, and one "Elvis Experience" outside the United States.
Beginning in 2009, at least one Elvis Presley Project will be
opened in each of the next six years. CKX Management will be
hosting an investor conference call on August 17, 2006 at 4:00 p.m.
(Eastern Time) to discuss this announcement. Investors may listen
by dialing (800) 905-0392. Investors located outside of the United
States may listen by dialing (785) 830-1913. CKX will Webcast the
call through its corporate website, http://www.ckx.com/. The call
will be available for rebroadcast over the website beginning not
later than 90 minutes after its conclusion. About CKX, Inc. CKX,
Inc., a company controlled by Robert F.X. Sillerman and affiliates,
is engaged in the ownership, development and commercial utilization
of entertainment content. To date, the Company has focused on
acquiring globally recognized entertainment content and related
assets, including the rights to the name, image and likeness of
Elvis Presley, the operations of Graceland, the rights to the name,
image and likeness of Muhammad Ali and proprietary rights to the
IDOLS television brand, including the American Idol series in the
United States and local adaptations of the IDOLS television show
format which, collectively, air in over 100 countries around the
world. CKX plans to continue to make strategic acquisitions of, or
partner or align with, companies or individuals that control
various forms of established entertainment content, which may
include intellectual property rights in music, film, television
programming, written works and characters, rights to names, images
and likenesses, video games, corporate brands and other related
assets. For more information about CKX, Inc., visit its corporate
website at http://www.ckx.com/. About Cirque du Soleil Cirque du
Soleil is primarily a creative content provider for a wide variety
of unique projects. In addition to shows, the Montreal-based
company wishes to extend its creative talent to other spheres of
activity. While maintaining stringent standards of artistic quality
and originality, Cirque du Soleil brings to innovative projects the
same energy and spirit that characterize each of its shows. Cirque
du Soleil is a Quebec-based organization providing high-quality
artistic entertainment. Since its beginnings in 1984, over 50
million spectators in over 100 cities on four continents have been
thrilled by Cirque du Soleil. In 2006, 13 shows will simultaneously
be presented across the globe. Cirque du Soleil is the recipient of
many prestigious awards, including the Emmy, Drama Desk, Bambi,
ACE, Gemeaux, Felix and Rose d'Or de Montreux. About MGM MIRAGE MGM
MIRAGE, (NYSE:MGM), one of the world's leading and most respected
hotel and gaming companies, owns and operates 23 properties located
in Nevada, Mississippi and Michigan, and has investments in three
other properties in Nevada, New Jersey and Illinois. MGM MIRAGE has
also announced plans to develop Project CityCenter, a multi-billion
dollar mixed-use urban development project in the heart of Las
Vegas, and has a 50 percent interest in MGM Grand Macau, a
hotel-casino resort currently under construction in Macau S.A.R.
MGM MIRAGE supports responsible gaming and has implemented the
American Gaming Association's Code of Conduct for Responsible
Gaming at its properties. MGM MIRAGE also has been the recipient of
numerous awards and recognitions for its industry-leading Diversity
Initiative and its community philanthropy programs. For more
information about MGM MIRAGE, please visit the company's website at
http://www.mgmmirage.com/. About Elvis Presley Enterprises Elvis
Presley Enterprises, Inc. is based in Memphis, with additional
offices in Los Angeles. In addition to Graceland and its related
attractions in Memphis, including the Heartbreak Hotel, EPE is
aggressively involved in a worldwide licensing program,
merchandising, music publishing, and television, film, video and
internet projects. For more information on EPE and Graceland, visit
Elvis.com. EPE is a subsidiary of CKX, Inc., a publicly traded
company listed on the NASDAQ National Market System (NMS) under the
ticker symbol CKXE. This document includes certain forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995 that are not historical facts but rather are
based on management's current expectations or beliefs, and are
subject to uncertainty and changes in circumstances. Actual results
may vary materially from those expressed or implied by the
statements herein due to changes in economic, business,
competitive, technological and/or regulatory factors, consumer
acceptance of the show or competition from other shows. More
detailed information about these factors may be found in filings by
CKX, Inc. with the Securities and Exchange Commission. CKX, Inc. is
under no obligation to, and expressly disclaims any such obligation
to, update or alter its forward-looking statements, whether as a
result of new information, future events, or otherwise. DATASOURCE:
CKX, Inc. CONTACT: Sean Cassidy, +1-212-981-5233, , or Ed
Tagliaferri, +1-212-981-5182, , or Robert Zimmerman,
+1-212-981-5118, , all for CKX, Inc.; or Renee-Claude Menard of
Cirque du Soleil, +1-514-723-7646 (7366), ; or Jenn Michaels of MGM
MIRAGE, +1-702-891-7272, Web site: http://www.ckx.com/
http://elvis.com/ http://www.mgmmirage.com/
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