LAS VEGAS, June 15 /PRNewswire-FirstCall/ -- MGM MIRAGE
(NYSE: MGM) shareholders today approved at their annual meeting a
proposal to rebrand the iconic hospitality leader "MGM Resorts
International." In addition, the Company announced today that
it will relaunch its Players Club loyalty program as M life.
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"We believe this evolution honors our heritage, better
represents the growing global presence our company has today and
positions us to move forward under a unified brand strategy," said
Jim Murren, Chairman and CEO of MGM
Resorts International. "The new MGM Resorts International
name will create better clarity and awareness for our collection of
assets globally thereby maximizing our best-in-class portfolio of
resorts."
A major initiative under this common vision is the relaunch of
the company's current Players Club under the new umbrella brand --
M life. The M life Players Club is a unifying loyalty
program that will increase customer intimacy and experience by
leveraging the company's unique and incomparable portfolio of
assets.
"The M life Players Club is our opportunity to earn the lasting
loyalty of our guests by providing them with a simple,
comprehensive and appealing program of customer rewards, privileges
and appreciation," said Bill
Hornbuckle, Chief Marketing Officer for MGM Resorts
International. "By creating an easy, transparent loyalty
experience with access to our unparalleled variety of resorts, M
life engages our guests in more meaningful ways and deepens their
emotional connection with our brands."
Hornbuckle added, "It was simply time to go on the offensive and
unleash the total power of our unmatched assets by better
recognizing customer play and total spend with a more impactful
program."
Underlying the program will be a more refined technology that
allows M life Players Club members to customize their engagement
with the program, so they can define their own Las Vegas experience. Key to the new M life
Players Club is a tiered system that rewards players with richer
benefits and rewards the more they engage with the company's
brands.
The expected roll-out of the M life Players Club is late summer
in MGM Resorts' U.S. regional markets and this fall in Las Vegas.
The new corporate name is effective immediately. As part of the
brand development, the company unveiled a new, contemporary logo
that underscores the company's drive for integration and clarity.
The company's stock symbol, MGM, remains unchanged.
About MGM Resorts International
MGM Resorts International is a one of the world's leading global
hospitality companies, operating a peerless portfolio of
destination resort brands, including Bellagio, MGM Grand, Mandalay
Bay and The Mirage. The Company has significant holdings in gaming,
hospitality and entertainment, owns and operates 15 properties
located in Nevada, Mississippi and Michigan,
and has 50% investments in four other properties
in Nevada, Illinois and Macau. One of those
investments is CityCenter, an unprecedented urban resort
destination on the Las Vegas Strip featuring its centerpiece ARIA
Resort & Casino. Through its hospitality management
subsidiary, the Company holds a growing number of development and
management agreements for casino and non-casino resort projects
around the world. MGM Resorts International supports
responsible gaming and has implemented the American Gaming
Association's Code of Conduct for Responsible Gaming at its gaming
properties. The Company has been honored with numerous awards and
recognitions for its industry-leading Diversity Initiative, its
community philanthropy programs and the Company's commitment to
sustainable development and operations. For more information
about MGM Resorts International, visit the Company's Web site at
www.mgmresorts.com.
SOURCE MGM Resorts International