LAS VEGAS, Feb. 16, 2012 /PRNewswire/ -- MGM Resorts
International's (NYSE: MGM) M life has expanded beyond a
players club and is available to all guests, transforming everyday
travelers into high rollers. Members now are rewarded for virtually
every dollar spent at 15 world-renowned destinations in
Las Vegas and across the U.S. The
new mlife.com bundles experiences from across the "Astonishing
World of MGM Resorts International" into one itinerary. Dream
vacations instantly can be shared with friends and family via
popular social media networks.
Upon logging in to mlife.com, members will find personalized
offers tailored to them. Members have the convenience of bundling
endless experiences across MGM Resorts' properties – booking a
newly remodeled room at MGM Grand, reserving dinner at Bellagio's
Picasso, purchasing tickets for The Beatles™ Love™ by Cirque du
Soleil® at The Mirage – with just the click of a button; then
boosting their social clout using the site's built-in functionality
to share their epic vacation plans via e-mail, Twitter, Facebook
and more. Friends and family can book any part of the trip
themselves or collaborate on a wish list of experiences for a group
getaway. The premier rewards program also offers exclusive,
members-only adventures and personalized offers.
Learn More about M life:
http://multivu.com/46350-m-life
"M life now rewards all of our members, providing a significant
competitive advantage for our company that will lead to more spend
captured at MGM Resorts' properties and stronger financial
performance for the company overall," said Bill Hornbuckle, the Company's Chief Marketing
Officer. "With the newly redesigned mlife.com, which we believe is
the industry's best, we've completely changed the consumer booking
experience and now fully leverage our collection of resorts."
Drawing from MGM Resorts' unmatched portfolio of amenities, M
life also features nearly 100 new M life Moments, ranging from a
private dinner on New York-New
York's Brooklyn Bridge to fantasy batting practice at
Detroit's Comerica Park with a
former Tigers' pitcher.
By invitation only during initial launch, M life's NOIR Tier
Level now is accessible to all members with a minimum of one
million Tier Credits, giving the company's best customers the
opportunity to achieve the top level and earn even greater
benefits.
M life members enjoy benefits and unprecedented access at ARIA,
Bellagio, Vdara, MGM Grand, The Signature at MGM Grand,
Mandalay Bay, THEhotel at Mandalay Bay, The Mirage, Monte
Carlo, New York-New York, Luxor and Excalibur in
Las Vegas; Beau Rivage and
Gold Strike in Mississippi; and
MGM Grand Detroit.
What's New:
- More Benefits – M life members, including non-casino
customers, are now rewarded for virtually every dollar spent on
hotel stays, restaurants, entertainment, attractions, spas, casinos
and more at MGM Resorts' 15 participating resorts, earning Tier
Credits and additional rewards with each Tier Level.
- mlife.com – The redesigned mlife.com revolutionizes trip
planning by allowing members and guests to the site to browse,
discover and tag their favorite amenities within MGM Resorts
International's portfolio of brands and easily bundle them into one
itinerary. Selecting from restaurants helmed by celebrity chefs,
award-winning resorts, internationally acclaimed shows and more,
it's easy to create a dream virtual itinerary. Leveraging the
growing trend of social sharing, mlife.com integrates a new
functionality to create a shareable virtual itinerary, allowing
friends and family to easily book the same trip, or any portion of
it.
- M life Moments – M life Moments are exclusive to MGM
Resorts and only can be enjoyed by M life members. As members reach
new Tier Levels, they unlock access to Moments that provide
once-in-a-lifetime experiences at their favorite resorts.
- NOIR Tier Level – With the public reveal of the
exclusive NOIR Tier Level, members now have the opportunity to
aspire to the top and earn even greater benefits.
Key M life Elements:
- Tier Levels – M life has five member tiers – Sapphire,
Pearl, Gold, Platinum and the new, premium NOIR. New members can
sign up for free and start at the Sapphire tier with immediate
benefits for hotel stays, entertainment and more. As they
earn their way to higher tiers, they will enjoy additional
benefits.
- Tier Benefits – Members enjoy special hotel offers,
pre-sale access to concert and fight tickets, priority reservations
and priority hotel check-in, room upgrades, VIP services and more,
based on Tier Level. As members graduate to the next level, they
earn additional benefits.
- Preferred Partnerships – By establishing preferred
partnerships with premier companies such as Ameristar Casinos,
Inc., sbe, Avis Budget Group and Dover Downs Gaming &
Entertainment, M life provides members additional value, access and
offers with brands throughout the country; soon these alliances
will include M life Moments that capitalize on these partners'
unique assets.
M life Resources:
- Register for M life: www.mlife.com
- Become a Fan on Facebook:
http://www.facebook.com/MlifeRewards
- Twitter: http://twitter.com/MlifeVegas
- M life Mobile App http://mgmresorts.com/mobile/mlife.aspx
- FAQs: https://www.mlife.com/non-overview/faq.aspx
- M life Moments: https://www.mlife.com/non-moments/
- One-stop location to all available resources:
http://multivu.com/46350-m-life
SOURCE MGM Resorts International