LAS VEGAS, June 25, 2018 /PRNewswire/ -- MGM Resorts
International's UNIVERSAL LOVE album, a collection of
reimagined wedding songs for the LGBTQ community, won five Lions
last week at the 65th annual Cannes Lions Festival
of Creativity. The Cannes Lions festival, which this year drew over
32,000 entries representing 90 countries, is regarded as the
leading global creative awards competition for innovative brand
communications.
For more images, video and information,
visit MGM Resorts International's newsroom.
MGM Resorts, a leading global entertainment company, won the
prestigious Lions in both the festival's entertainment and brand
engagement award categories. This included the UNIVERSAL
LOVE recording winning both Gold and Silver Lions in the new
Brand Experience and Activation category, Silver and Bronze in the
Entertainment for Music category, and Silver in the Entertainment
category.
"Given the commitment of our UNIVERSAL LOVE project to
embracing the impact that music can have on the human experience,
we were gratified to see it recognized on the world stage competing
with so many other brands working to change culture and make the
world a better place," said Lilian
Tomovich, Chief Experience & Marketing Officer of MGM
Resorts International. The album's creation reflected MGM's two
decades of advocacy work with the LGBTQ community and the company's
desire to advance initiatives that unite humanity.
The UNIVERSAL LOVE compilation album, produced by MGM in
conjunction with global advertising agency McCann, offers six
newly recorded versions of iconic love songs that give same-sex
couples a soundtrack for their own love stories and feature
pronouns changed to reflect the world of LGBTQ relationships. The
boundary-changing songs, which were released this past April, are
performed by some of today's most-beloved artists,
including Bob Dylan, Kesha, St. Vincent, Ben
Gibbard of Death Cab for Cutie, Kele
Okereke of Bloc Party, and Valerie June. For more
information about Universal Love, visit: Universal Love.
About MGM Resorts International
MGM Resorts
International (NYSE: MGM) is an S&P 500® global
entertainment company with national and international locations
featuring best-in-class hotels and casinos, state-of-the-art
meetings and conference spaces, incredible live and theatrical
entertainment experiences, and an extensive array of restaurant,
nightlife and retail offerings. MGM Resorts creates
immersive, iconic experiences through its suite of Las
Vegas-inspired brands. The MGM Resorts portfolio
encompasses 28 unique hotel offerings including some of the most
recognizable resort brands in the industry. Expanding throughout
the U.S. and around the world, the company opened MGM Cotai
in Macau in February 2018. It is also developing MGM
Springfield in Massachusetts and debuting the first
international Bellagio branded hotel in Shanghai. The 78,000
global employees of MGM Resorts are proud of their
company for being recognized as one of FORTUNE® Magazine's World's
Most Admired Companies®. For more information visit us
at www.mgmresorts.com.
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SOURCE MGM Resorts International