CLEVELAND, July 20, 2018 /PRNewswire/ -- MGM Resorts
International was honored with the National Council on Problem
Gambling's (NCPG) Corporate Social Responsibility Award Friday at
the organization's 32nd National Conference on problem gambling in
Cleveland.
The award – which recognizes an organization that demonstrates
an outstanding commitment to social responsibility related to
problem gambling – was presented in recognition of the company's
ground-breaking responsible gambling program: GameSense. Launched
nationwide at MGM Resorts' properties late last year, GameSense
integrates responsible gambling education and support into the
company's industry-leading guest service culture. It's all designed
to help guests make informed decisions and keep gambling fun.
"We are thrilled to receive this honor from the National Council
on Problem Gambling and can't thank them enough for the incredible
work they do in raising awareness in the problem gambling
community," said MGM Resorts Chairman & CEO Jim Murren. "GameSense has been a tremendous
success and is already transforming the way the industry approaches
responsible gambling. MGM Resorts is at the forefront of driving
the conversation and culture around this important issue, and
GameSense ensures responsible gambling education is at the heart of
our guest service model at every one of our casinos –
worldwide."
NCPG Executive Director Keith
Whyte added that his organization is pleased to recognize
MGM Resort's innovation and leadership with GameSense with its
Corporate Social Responsibility Award.
"We're so proud to congratulate MGM Resorts on this
achievement," Whyte said. "Their steadfast support, innovation and
leadership in taking GameSense companywide has set the standard in
the casino industry. They have raised the bar considerably and –
most importantly – greatly benefited their employees and
customers."
GameSense comes alive through personal interactions between
guests and trained staff based at each property's M life Rewards
desk. In addition to speaking to trained employees, guests are also
utilizing interactive GameSense touchscreens and picking up
educational materials and other resources. This unprecedented
commitment to integrating responsible gambling education into the
company's entire guest service model is unlike anything the
industry has seen before.
Alan Feldman, Executive Vice
President of Global Industry Affairs, said the response to the
company's responsible gambling efforts has been outstanding, adding
that guests and employees alike have enjoyed and benefited from
having positive, open and proactive conversations about how to
gamble responsibly.
"In less than a year, GameSense has sparked more than 350,000
positive conversations and interactions with guests, and the
numbers continue to grow at an unprecedented rate. With GameSense,
MGM Resorts has expanded and enhanced the scope of responsible
gambling culture beyond anything the industry has ever seen,"
Feldman said. "The program's goal of building stronger and more
sustainable guest relationships has been incredibly successful, and
we look forward to driving the conversation and integrating this
program wherever our company operates."
ABOUT GAMESENSE
Integrated nationwide by MGM Resorts
in late 2017, GameSense enhances awareness and education about
responsible gambling for players and guests and, in doing so,
raising the standards within the industry. The program was
developed by the BCLC, British
Columbia's provincial gambling corporation and encourages
players to adopt behaviors and attitudes that reduce the risk of
developing gambling disorders. This includes setting and sticking
to personally allocated time and monetary limits for gambling, as
well as being open and honest with family, friends and oneself when
it comes to personal gambling habits.
GameSense has earned international recognition such as the World
Lottery Association's Best Overall Responsible Gambling Program
(2010), and the U.S.- based National Council on Problem Gambling's
Social Responsibility Award (2015). In addition to being licensed
at MGM Resorts casino properties, the program has been implemented
by Connecticut Lottery, the Massachusetts Gaming Commission and
Canadian provinces Alberta,
Saskatchewan and Manitoba.
ABOUT MGM RESORTS INTERNATIONAL
MGM Resorts
International (NYSE: MGM) is an S&P 500® global entertainment
company with national and international locations featuring
best-in-class hotels and casinos, state-of-the-art meetings and
conference spaces, incredible live and theatrical entertainment
experiences, and an extensive array of restaurant, nightlife and
retail offerings. MGM Resorts creates immersive, iconic experiences
through its suite of Las
Vegas-inspired brands. The MGM Resorts portfolio encompasses
28 unique hotel offerings including some of the most recognizable
resort brands in the industry. Expanding throughout the U.S. and
around the world, the company in 2018 opened MGM COTAI in
Macau and the first
Bellagio-branded hotel in Shanghai. It also is developing MGM
Springfield in Massachusetts. The
78,000 global employees of MGM Resorts are proud of their company
for being recognized as one of FORTUNE® Magazine's World's Most
Admired Companies®. For more information visit us at
www.mgmresorts.com.
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