MGM Brings Hollywood Glamour to Home Make-Up Kits for the First Time With Introduction of MGM Premiere Cosmetics
12 Julho 2004 - 9:00AM
PR Newswire (US)
MGM Brings Hollywood Glamour to Home Make-Up Kits for the First
Time With Introduction of MGM Premiere Cosmetics MGM Premiere is
First and Only Consumer Makeup Line Created by a Major Studio LOS
ANGELES, July 12 /PRNewswire-FirstCall/ -- For more than 80 years,
MGM has symbolized Hollywood glamour, transforming women into
legendary icons, including Greta Garbo, Jean Harlow and Judy
Garland, to name a few. MGM Consumer Products is bringing that
sense of Hollywood allure and glamour to consumers by sharing its
tools of the trade. MGM recently launched MGM Premiere Cosmetics on
QVC and is now selling the initial product, a long-lasting
foundation, online at http://www.mgm.com/cosmetics. MGM Premiere is
the first and only makeup line created by a major studio. "The MGM
name equals the Hollywood experience in the minds of millions of
families," said Trish Halamandaris, Vice President of Worldwide
Marketing for MGM Consumer Products and Interactive. "We decided to
bring that feeling of glamour established by the great MGM starlets
home to consumers with the creation of MGM Premiere, and are
confident that our products are indeed indicative of the timeless
quality and style the MGM brand represents." The foundation comes
in four shades; Ivory, Beige, Walnut and Espresso, and is available
for $27.50 (not including shipping and handling). Cheri Minns, a
famous award-winning make-up artist with more than 25-years of
make-up experience, helped develop the line for MGM and is serving
as the line's spokesperson. The foundation formula is designed to
provide a flawless finish that doesn't rub off easily on clothing.
Other MGM Premiere products are in development including an eye kit
(with brow liner and eye shadow) and a face kit (with cheek color).
About Metro-Goldwyn-Mayer Metro-Goldwyn-Mayer Inc. (NYSE:MGM),
through its Metro-Goldwyn-Mayer Studios Inc. subsidiary, is
actively engaged in the worldwide production and distribution of
motion pictures, television programming, home video, interactive
media, music and licensed merchandise. The company owns the world's
largest library of modern films, comprising about 4,000 titles.
Operating units include MGM Pictures, United Artists, MGM
Television Entertainment, MGM Networks, MGM Distribution Co., MGM
International Television Distribution, MGM Domestic Television
Distribution, MGM Home Entertainment, MGM On Stage, MGM Consumer
Products, MGM Music, MGM Interactive and MGM Direct. In addition,
MGM has ownership interests in international TV channels reaching
113 countries. For more information, visit http://www.mgm.com/. For
further information, please contact Ilysha Adelstein, , or Corie
Jackson, , both of Porter Novelli, +1-310-444-7000, for
Metro-Goldwyn-Mayer. DATASOURCE: Metro-Goldwyn-Mayer Inc. CONTACT:
Ilysha Adelstein, , or Corie Jackson, , both of Porter Novelli,
+1-310-444-7000, for Metro-Goldwyn-Mayer Web site:
http://www.mgm.com/cosmetics Web site: http://www.mgm.com/
Copyright
MGM Resorts (NYSE:MGM)
Gráfico Histórico do Ativo
De Jun 2024 até Jul 2024
MGM Resorts (NYSE:MGM)
Gráfico Histórico do Ativo
De Jul 2023 até Jul 2024