LAS VEGAS, Aug. 17, 2020 /PRNewswire/ -- Award-winning
mobile game developer PLAYSTUDIOS is taking the virtual
Las Vegas experience to the next
level with a game-changing upgrade to its myVEGAS Slots franchise.
The just-released mySTRIP feature introduces new game
mechanics, extended multi-day challenges, event boosters, and more
opportunities to interact with in-game elements.
mySTRIP allows players to explore their virtual
world from a sidewalk-level perspective while completing daily
missions, activating new game challenges, collecting valuable
in-game items, and competing for additional prizes in special
"Spotlight Events." Throughout the gameplay experience, players can
also "visit" iconic MGM Resorts properties and interact with "Only
in Vegas" pedestrians that present "daily missions" – all while
being immersed in the sights, sounds, and even traffic of The
Strip.
"With mySTRIP, we are adding a new level of depth to the
myVEGAS experience and we're putting it in the palm of your hand,"
says PLAYSTUDIOS Founder, Chairman, and Chief Executive Officer
Andrew Pascal. "Our mySTRIP
feature gives players a new way to 'take a stroll' down Las
Vegas Boulevard."
As a fully integrated feature within myVEGAS Slots, players who
engage with mySTRIP will continue to earn coveted real-world
rewards – hotel stays, dinners, drinks, show tickets, and more –
from MGM Resorts International destinations.
Ann Hoff, MGM Resorts' Chief
Marketing Officer, said, "Giving myVEGAS players new and innovative
ways to engage with our brands is more important now than ever. Our
partners at PLAYSTUDIOS have done a brilliant job of virtually
recreating the world's most exciting street – Las Vegas
Boulevard."
The Grand Opening season of mySTRIP launched August 13 in the myVEGAS Slots mobile app,
and features virtual versions of Excalibur, Luxor, and MGM Grand.
Season Two, set to debut in September
2020, will expand the lineup of participating casino
resorts, missions, characters, and spotlight events.
About PLAYSTUDIOS
PLAYSTUDIOS is the developer
of award-winning casual games for mobile and social platforms,
including POP! Slots, myVEGAS Slots, myVEGAS
Blackjack, and my KONAMI Slots. The apps are powered by
the company's groundbreaking playAWARDS loyalty platform,
which enables players to earn real-world rewards from more than 70
iconic hospitality, entertainment, and leisure brands across 15
countries and four continents. playAWARDS partners include MGM
Resorts International, Wolfgang Puck, Norwegian Cruise Line,
Resorts World, Gray Line Tours, and Hippodrome Casino, among
others. Founded by a team of veteran gaming, hospitality, and
technology entrepreneurs, PLAYSTUDIOS apps that combine the best
elements of popular social games with exciting casino gaming
mechanics. To learn more about PLAYSTUDIOS, visit
www.playstudios.com.
About MGM Resorts International
MGM
Resorts International (NYSE: MGM) is an S&P 500® global
entertainment company with national and international locations
featuring best-in-class hotels and casinos, state-of-the-art
meetings and conference spaces, incredible live and theatrical
entertainment experiences, and an extensive array of restaurant,
nightlife and retail offerings. MGM Resorts creates immersive,
iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts
portfolio encompasses 29 unique hotel and destination gaming
offerings in the United States and
Macau, including some of the most
recognizable resort brands in the industry such as Bellagio, MGM
Grand, ARIA and Park MGM. The Company's 50/50 venture, ROAR Digital
LLC, offers U.S. sports betting and online gaming through
market-leading brands, including BetMGM and partypoker. The Company
is currently pursuing targeted expansion in Asia through the integrated resort opportunity
in Japan. Through its "Focused on
What Matters: Embracing Humanity and Protecting the Planet"
initiative, MGM Resorts commits to creating a more sustainable
future, while striving to make a bigger difference in the lives of
its employees, guests, and in the communities where it operates.
The global employees of MGM Resorts are proud of their company for
being recognized as one of FORTUNE® Magazine's World's Most Admired
Companies®.
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SOURCE PLAYSTUDIOS